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Lifecycle Marketing ManagerChargebee • Chennai, Chennai (district)
No longer accepting applications
Lifecycle Marketing Manager
Chargebee • Chennai, Chennai (district)
30+ days ago
Job description
About Chargebee
Chargebee is a leading subscription billing, revenue operations, and monetization platform powering thousands of businesses across the world. We help companies grow revenue efficiently by automating billing, maximizing retention, and enabling seamless product experiences. Trusted by fast-growing startups and established mid-market businesses alike, our platform accelerates customer success and commercial velocity.
About the Role
Chargebee is seeking a Lifecycle Marketing Manager, Startup & Mid-Market to drive commercial expansion in our existing customer base. This is not a traditional customer marketing job — it’s a data-driven, commercially oriented ABX role focused on identifying high-potential expansion opportunities and turning signals into revenue with precision.
You will partner closely with our India-based Startup & Mid-Market GTM team (AMs & TSMs), using intent and product usage data to activate and enable the field, boost product adoption, and grow the expansion pipeline at scale.
What You’ll Do
- Analyze intent signals, product usage patterns, and expansion indicators to surface the right accounts weekly with a clear rationale for outreach.
- Drive commercial impact by partnering with Account Managers (AMs) to convert signals into expansion conversations and revenue.
- Translate data into actionable playbooks and messaging — e.g. , which product to pitch, who the key stakeholders are, and what messaging works at each stage of the customer journey.
- Build and operationalize low-cost, high-ROI ABM plays such as personalized Salesloft cadences, email nurtures, quizzes, gifting flows, and targeted engagement campaigns.
- Enable AMs with talk tracks, objection handling frameworks, product positioning, and deal-closing guidance that accelerates cross-sell and upsell velocity.
- Track performance across plays and channels — monitoring key growth metrics like adoption lift, response rates, meeting conversion, and influenced expansion pipeline.
- Document learnings and continuously refine signals, segmentation, and plays for improved predictability and outcomes.
Must-Have Experience
- 4–6+ years in a customer-facing role (e.g., CSM, AM, Solutions) or product marketing/customer marketing in a B2B SaaS environment
- Demonstrated track record of using data and signals to drive expansion or commercial outcomes
- Strong understanding of SaaS GTM motions, buyer journeys, and cross-sell/upsell play development
- Experience working with Salesforce, Salesloft, intent platforms (e.g., 6sense), NRR/product usage data
- Excellent communicator with the ability to influence and enable cross-functional teams
Nice-to-Haves
- Experience in Startup or Mid-Market SaaS customer segments
- Hands-on with ABM tooling and automated play orchestration
- Proven ability to co-develop and scale commercial plays that impact pipeline and revenue
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Lifecycle Marketing Manager • Chennai, Chennai (district)
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