Digital Marketing Performance Lead

Company Description

Sterling Naturals has been a trusted name in personal care for over 30 years, combining nature’s finest ingredients with cutting-edge science to create high-performance, luxurious products. Our formulations transform daily routines into indulgent rituals while delivering exceptional results for skin, hair, and overall well-being. Committed to nurturing beauty and confidence, we strive to provide effective, premium-quality products. Sterling Naturals continues to lead and innovate in the personal care industry, offering meaningful solutions for our customers' needs.

Role Description

This is a full-time hybrid role for a Performance Marketing Manager, based in New Delhi with some flexibility for remote work. The Performance Marketing Manager will oversee the planning, execution, and management of paid digital marketing campaigns to drive customer acquisition and revenue growth. Responsibilities include campaign optimization across multiple platforms, conducting performance analysis, managing budgets, and ensuring ROI goals are met. The role also involves collaborating with cross-functional teams to align campaigns with broader brand strategies and objectives.

Qualifications

• Proficiency in Paid Media Platforms such as Google Ads, Meta Ads, and LinkedIn Ads
• Expertise in Performance Marketing Analytics, ROI Optimization, and A / B Testing
• Knowledge of SEO and SEM strategies along with Digital Marketing Techniques
• Strong skills in Data Analysis, Insights Generation, and Performance Reporting
• Experience with Campaign Budgeting, Cost Management, and Marketing Funnel Analysis
• Excellent understanding of consumer behaviors, market trends, and competitive analysis
• 2-5 years of experience in FMCG industry is a plus
• Bachelor’s degree in Marketing, Business, or a related field;

relevant certifications(e.G., Google Ads Certification) are a plus