Software Engineer

We are looking for an experienced Adobe Journey Optimizer AJO Developer who will be responsible for designing developing and maintaining customer journeys using Adobe Experience Platform AEP and AJO The ideal candidate should have hands on experience with Adobe Experience Platform RealTime Customer Profile Segmentation and Adobe Journey Optimizer and should understand how to build scalable and personalized customer experiences

Key Responsibilities

• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event driven journeys time based campaigns and real time personalization use cases
• Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations
• Design and test email templates push notifications and in app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing UAT and AB testing within journeys to ensure optimal performance
• Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
• Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc

Technical Skills

Skills

Mandatory Skills : HTML / HTML5,JavaScript,Adobe Journey Optimizer