Paid Marketing Specialist (B2B SaaS)

How to Apply

If you find this opportunity relevant and exciting, please share your additional details through the provided Google Form.

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About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

About the Role

As a Paid Marketing Specialist, you will work closely with the GTM and demand generation teams to plan and execute high-intent, performance-driven campaigns across platforms like Google and LinkedIn.

Your focus will be on generating qualified leads (MQLs/SQLs) and contributing directly to building a predictable revenue engine for our clients.

Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads and LinkedIn (Search, Display, ABM, Retargeting)
• Build and scale Account-Based Marketing (ABM) campaigns targeting high-value B2B accounts
• Align closely with sales and outbound teams to ensure high-quality, conversion-ready leads
• Monitor and optimize campaigns based on CPL, CAC, ROI, and MQL → SQL conversion metrics
• Drive continuous A/B testing across creatives, messaging, and landing pages
• Collaborate with content and design teams to create high-performing campaign assets
• Manage retargeting and full-funnel campaigns to improve conversion rates
• Track and report performance using Google Analytics, CRM tools, and dashboards
• Stay updated with trends in B2B paid media, AI-driven marketing, and performance optimization

Qualification:

• 4–6 years of experience in B2B Paid Marketing / Performance Marketing
• Hands-on expertise in Google Ads and LinkedIn Campaign Manager
• Strong understanding of B2B funnels, lead generation, and pipeline metrics
• Experience working with SaaS / IT / B2B service environments (preferred)
• Strong analytical mindset with ability to interpret data and optimize for ROI
• Effective communication and collaboration skills across cross-functional teams

Contact Information: [HIDDEN TEXT]

Skills Required
CRM Tools, Google Ads, Google Analytics