CATEGORY MANAGER-INNOVATION

Job Description

• Lead the assigned category within the business.
• Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.
• Create & lead the NPD roadmap for the category towards achieving long-term vision on Face Wash
• Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans
• Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
• Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
• Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
• Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives
• Develop annual plans and budgeting for the brand and monitor the expenditure
• Build & Lead team on Face Wash towards achieving the long-term vision
  
  

Knowledge

• MBA degree required in Marketing or related discipline, preferably from Premier Institute
  
  

Experience

• 8 to 10 years' experience in FMCG and Consumer healthcare.
• Work experience in personal care will be an added advantage.
  
  

Skills

• Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
• Good presentation and writing skills
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
• Should possess strong interpersonal skills and is a relationship builder
• Strategic thinker and creative marketer
• Results oriented with entrepreneurial leanings

Skills Required
Marketing Strategy, Budgeting