Marketing - Travel Retail

CHANEL is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle CHANEL in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, CHANEL employs more than 32,000 people worldwide.

As an independent company, its core values are grounded in :

Exceptional creation and client experience

Nurturing human potential

Having a positive impact – on people, the environment, and communities around the world.

As part of this, the House promotes arts, culture, and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

MARKETING – TRAVEL RETAIL

The Marketing - Travel Retail role is responsible for implementing the Fragrance & Beauty 360° strategy across the Indian Subcontinent Travel Retail markets. The role requires close collaboration with Global Marketing teams to ensure local relevance while maintaining brand equity and consistency.

You will lead, animate, and coordinate the Fragrance & Beauty Marketing strategy for the region—driving brand visibility, consumer engagement, and business growth across diverse market realities.

Your main responsibilities are :

Trade Marketing :

Identify trade opportunities, aligned with brand strategy developing brand equity and business performances.

Develop and implement brand activities at airports in close collaboration with global HQ teams and local market, as well as sales and training teams within a 360º approach.

Create Kick-off trainings with learning and sales teams to accompany beauty advisors

Analyze the performances of the brand and create qualitative and quantitative feedback / reports

Merchandising :

Accompany the development of the distribution by :

Identifying the concept adapted to needs

Having a constructive approach to identity potential needs of adaptation in existing concepts

Implementing the concepts (brief, follow up, physical implementation, day to day evolution in existing distribution, etc.)

Adapt the distribution following new product launches meeting brand requirements and expectations

Media :

Identify media opportunities

Build a 360º strategy to increase the visibility and experience of the brand

Product assortment :

Successfully launch approximately 40 new Fragrance & Beauty campaigns per year and manage their priorities and orchestration

Determine best activations plans and customers experience for impactful brand experience

Define the adapted assortment aligned with distribution specificities, local needs and global brand guidelines

Business :

Pilot and follow up the marketing budget allocated from the business team

Conduct analysis of the performances of the brand for :

Trade activities (ROI, product / category analysis)

Novelties

Core catalogue

What you will bring

Dynamisms, Communication, Organization, Adaptability, Collaborative, Analysis

Marketing skills, from campaign orchestration to mid-term strategy building

Understanding POS dynamic – merchandising and trade marketing

Client centricity – understanding client behavior

Business acumen & analytical skills

Proficient with Microsoft Office Suite

CHANEL is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, and the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.

CHANEL remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.