Job Title: Social Media Manager
Experience: 3–6 Years
Location: Chennai (Work from Office / Hybrid)
Employment Type: Full-time
About Vish Gyana Technology Solutions Pvt Ltd
Vish Gyana Technology Solutions Pvt Ltd is a technology-driven organization delivering innovative solutions across IT services, digital transformation, and emerging technologies. We focus on building scalable, people-centric, and future-ready solutions for global clients while fostering a strong internal culture and brand presence.
Role Overview
We are looking for a strategic, creative, and execution-focused Social Media Manager who will own Vish Gyana’s social media presence end-to-end . This role goes beyond posting content — you will build strategy, drive brand voice, and lead a growing social media team .
You will work closely with leadership, marketing, HR, and design teams to strengthen brand visibility, employer branding, thought leadership, and business growth across platforms.
Key Responsibilities
Strategy & Execution
- Develop and execute comprehensive social media strategies aligned with business, branding, and employer branding goals
- Manage platforms including LinkedIn, Instagram, Twitter, YouTube (as applicable)
- Plan and maintain monthly and weekly content calendars
Drive content for brand awareness, hiring campaigns, culture initiatives, leadership branding, and service promotion
Content & Creative Direction
- Oversee creation of high-quality content: posts, carousels, reels, videos, campaigns, and announcements
- Write compelling captions, copy, and storytelling content tailored for IT, B2B, and tech audiences
- Collaborate with designers, video editors, and content writers to ensure brand consistency
- Stay updated on social media trends, formats, and platform algorithm changes
Team Leadership & Building
- Build, lead, and mentor a social media team (executives, interns, freelancers as required)
- Allocate work, review content quality, and guide team performance
- Set clear workflows, content standards, and performance expectations
- Train junior team members on brand tone, tools, and best practices
Analytics & Optimization
- Track and analyze performance metrics: reach, engagement, impressions, follower growth, and conversions
- Prepare weekly/monthly performance reports with insights and recommendations
- Optimize strategies based on data, trends, and audience behavior
Collaboration & Stakeholder Management
- Work closely with leadership, HR, marketing, and business teams
- Support employer branding, internal communications, and company events
- Manage external agencies or partners if required
Required Skills & Qualifications
- 3–6 years of hands-on experience in Social Media Management (IT / SaaS / Tech preferred)
- Strong expertise in LinkedIn strategy and B2B social media
- Excellent written communication and storytelling skills
- Experience with social media tools and analytics platforms
- Ability to handle multiple priorities and campaigns independently
- Strong leadership mindset with experience guiding or mentoring team members
Good to Have (Bonus Skills)
- Experience in IT services, SaaS, or startup environments
- Knowledge of video content strategy (short-form & long-form)
- Exposure to employer branding and recruitment marketing
- Experience running or supporting paid social campaigns
What We Offer
- Opportunity to own and scale the brand’s social media presence
- Leadership responsibility with team-building authority
- Direct exposure to leadership and strategic decision-making
- Growth-oriented, people-first work culture
- Room to experiment, innovate, and build long-term impact