Talent.com
Bhanzu
Social Media LeadBhanzu • aligarh, India
No longer accepting applications
Social Media Lead

Social Media Lead

Bhanzu • aligarh, India
2 days ago
Job description

About


We’re looking for a Social Media Team Lead who doesn’t just manage platforms, but owns Bhanzu’s voice in culture. Someone who intuitively understands what the internet is talking about, and ensures Bhanzu shows up with relevance, authority, and originality. You will lead the end-to-end social charter from strategy and content systems to UGC, influencer collaborations, and platform-native storytelling across global markets, especially the US and other diaspora audiences.


This is not a “post and pray” role. This is full ownership of Bhanzu’s social engine building a sharp team, creating repeatable content formats, and turning social into a measurable growth lever that drives awareness, trust, and demo bookings. The mandate is simple: make Bhanzu one of the most culturally fluent, insight-led, and high-performing voices in the category.


What you ll do:

  • Own the social strategy end-to-end build, execute, and evolve Bhanzu's presence across Instagram, LinkedIn, YouTube, and emerging platforms (think Moj, Josh, Threads). Not just a content calendar a point of view.
  • Spot what's next before it peaks track cultural moments, meme cycles, trending formats, and topical hooks. Decide in real-time what Bhanzu jumps on, what it skips, and how it shows up when it does.
  • Think in IPs, not just posts create recurring content franchises, series, and campaign formats that build loyal audiences and long-term brand recall. The goal: people follow Bhanzu not because they have to, but because they want to.
  • Decode the audience deeply understand what moves Bhanzu's B2C audience (parents, students, young learners) and the B2B2C layer (educators, institutions). Build content buckets and formats that resonate with each.
  • Lead a team of four and make them brilliant manage, mentor, and energize a Community Manager, Influencer & UGC Manager, ORM Executive, Social Media Copywriter and Designers. You set the bar, give sharp feedback, and create an environment where great work is the default.
  • Collaborate at speed work with designers, writers, video producers, and agency partners to go from idea to live with quality and velocity. You're the creative hub that keeps the machine running.
  • Own the numbers build and maintain weekly/monthly dashboards, platform-wise performance audits, and competitive benchmarks. Use data to sharpen creative decisions not just report them.
  • Guard the brand voice lead ORM sensibility across comments, DMs, and crisis response. Know when to be witty, when to be warm, and when to be direct. Every interaction is a brand moment.


What you bring:

  • 4–7 years in social media with at least 2 years in a strategy or lead role.
  • Deep platform fluency — you know why a Reel outperforms a Carousel on Tuesday mornings, when LinkedIn thought-leadership hits different, and what makes a YouTube thumbnail stop the scroll. Instagram, LinkedIn, YouTube — you live on these.
  • A nose for trends — not a follower who hops on everything late. You spot emerging formats, sounds, and cultural conversations early and know which ones are worth Bhanzu's time.
  • Team leadership experience — you've managed or mentored a team before. You know how to set direction, give actionable feedback, and build people up without micromanaging.
  • Data comfort — reach, engagement rate, saves, shares, follower growth, CTR, conversion from social — you speak this language fluently. Comfortable with Meta Business Suite, LinkedIn Analytics, YouTube Studio, and third-party tools (Sprinklr, Hootsuite, Buffer, etc.).
  • Strong opinions on content — you have a clear point of view on what makes good content, what's cringe vs. clever, what formats are dying and what's about to blow up. You can articulate it and defend it.
  • Sharp brief-writing skills — you can direct creative teams with clarity and precision. No ambiguity, no "just make it pop."
  • Comfortable with chaos — edtech moves fast, the internet moves faster. You don't freeze when plans change — you adapt and ship.
Create a job alert for this search

Social Media Lead • aligarh, India

Similar jobs

Social Media Graphic Designer

Jyodha innovations private limitedaligarh, uttar pradesh, in

Social media Graphic Designer Role:.The responsibilities include putting together visually engaging posts in line with the theme.The role also involves working with typography, ensuring brand cons... Show more

 • Promoted

Social Media Manager – Content & Growth (Offered CTC-7.2 LPA)

LIRA Solutionsaligarh, India

Role- Social Media Manager – Content & Growth.Work Time/Days- 4:30 am- 1 PM IST/ 5 Days.LIRA is a specialized recruitment and staffing agency that provides recruitment Solutions for businesses.Thro... Show more

 • Promoted

Video Editor Intern - Marketing & Social Media

Accredianaligarh, uttar pradesh, in

We seek a creative and talented Marketing Video Editor Intern to join our growing team.This internship provides an excellent opportunity for aspiring video editors to gain hands-on experience in a ... Show more

 • Promoted

Community Manager

Spot Onaligarh, uttar pradesh, in

Community Manager 🤩 | Spot On (remote).Searching for professional doom-scrollers (we know you’re out there.Spot On is an independent news startup reimagining how young Indians get their news 🗞️ W... Show more

 • Promoted

Marketing Lead

XTEN-AValigarh, uttar pradesh, in

XTEN-AV is the world's leading AI-powered professional AV design platform, revolutionizing the AV industry by automating various design processes and documentation tasks.Our platform enables AV des... Show more

 • Promoted

Annotation Team Lead

MillionLogicsaligarh, uttar pradesh, in

MillionLogics, a trusted Oracle Partner, is a global IT solutions provider with offices in London, UK, and a development hub in Hyderabad, India.The company specializes in delivering smart, scalabl... Show more

 • Promoted

Content Editor

Gehi & Associatesaligarh, uttar pradesh, in

Working Days: Monday to Saturday.Shift Timing: 07:00 AM to 04:00 PM EST.The Content Editor will be responsible for producing, refining, and managing high-quality written content focused on immigrat... Show more

 • Promoted

Brand Communications Manager

The Indian Rugaligarh, uttar pradesh, in

We’re hiring a Fashion Communication Manager at The Indian Rug.This role is ideal for someone who understands visual storytelling and brand communication across fashion, interiors, and design.Socia... Show more

 • Promoted

Customer Intelligence & Hyper-Personalization - Lead

Hyper Lychee Labsaligarh, uttar pradesh, in

PLEASE NOTE THAT THIS ENGAGMENT IS FOR AN ONSITE ROLE IN RIYADH ON A CONTRACT BASIS FOR 3-6 MONTHS.ENGAMENT TYPE & DURATION: Contract | 3-6 Months (Likelihood of extension).This is not a traditiona... Show more

 • Promoted

Community Manager Intern

Plant With Pridealigarh, uttar pradesh, in

India's community-driven tree plantation movement launching nationally on 5 June 2026 — World Environment Day.As we scale Season 2 across India, we are looking for a Community Manager Intern who wi... Show more

 • Promoted

Senior Consultant

Straivealigarh, uttar pradesh, in

Bengaluru, Hyderabad, Gurugram, Mumbai.Credit Risk Strategy, SQL, Python (Numpy/Panda).Straive is a trusted leader in building and operationalizing enterprise data and AI solutions for top global b... Show more

 • Promoted

Growth Marketing Lead

Crossover Venturesaligarh, uttar pradesh, in

Crossover Ventures is seeking a data-driven and results-oriented Growth Marketing Lead to join our team on a part-time basis.This role is specifically focused on the Indian market and offers full r... Show more

 • Promoted

Affiliate Media Buyer - Pay Per Call & Performance Campaigns

ZillionData Marketing LLPaligarh, uttar pradesh, in

ZillionData Marketing is hiring a sharp, data-driven Affiliate Media Buyer to own end-to-end campaign execution across Google Ads and Meta for affiliate and pay-per-call offers.You'll be the person... Show more

 • Promoted

Salesperson

The Outlet Storealigarh, uttar pradesh, in

Hiring: Instagram Page Manager / Social Media Manager.We are looking for a creative and result-driven Instagram Page Manager to handle and grow our Instagram page.Our page already has 50K+ follower... Show more

 • Promoted

B2B Insight Sales (SaaS)

HSV Digitalaligarh, uttar pradesh, in

Experience: min 3 years (B2B SaaS)  .Salary Range: 6-12 LPA (Based on experience)  .We’re building the future of AI-powered sales enablement.PitchSense AI is a flagship product within our portfolio... Show more

 • Promoted

Social Media Manager

ChadWalletaligarh, uttar pradesh, in

ChadWallet is the #1 meme coin trading app! We are growing fast!.We are available in 170+ countries across the world:.Social Trading: See what top traders are buying in real time.Trade Instantly: B... Show more

 • Promoted

Team Lead

Dusker AIaligarh, uttar pradesh, in

Dusker AI is a leading company focused on benchmarking and evaluating AI agents to ensure their readiness for real-world deployment.By utilizing expert-driven frameworks, Dusker AI assesses AI syst... Show more

 • Promoted

Business development

Interview Kickstartaligarh, uttar pradesh, in

Looking to work from anywhere?.Interviews can be hard, especially at top tech companies like Google, Facebook, and Netflix.Many candidates fall short simply because they aren’t adequately prepared.... Show more

 • Promoted

Head of Artificial Intelligence

Ephicacyaligarh, uttar pradesh, in

Head of AI / AI Practice Lead (Ephicacy).Hybrid/Remote (with periodic travel to Ephicacy locations and client sites).Partners closely with Clinical Operations, Biostatistics/Statistical Programming... Show more

 • Promoted

Meta Paid Ads Specialist for a Digital Agency

Avanzar Healthaligarh, uttar pradesh, in

Meta Paid Ads Specialist + Client Servicing for a Digital Agency.Avanzar Health is a digital marketing agency that specializes in serving healthcare providers of all sizes.We provide tailored strat... Show more