We are looking for a Social Media Manager who understands personal brand accounts deeply — someone who treats each client's page like it belongs to a real person, not a corporate entity.
About Us:
You will manage the Instagram and YouTube accounts of 7–8 personal brand clients — scheduling, uploading, engagement, hashtag strategy, and basic analytics reporting every month.
Key Responsibilities:
1. Upload and schedule 13–15 reels per client every month on Instagram and YouTube
2. Write and publish captions, hashtag sets, and descriptions for every post
3. Monitor comments and DMs for assigned client accounts — flag important ones for client attention
4. Research and update hashtag strategies monthly based on reach and engagement data
5. Prepare a simple monthly performance report per client (reach, views, follower growth, engagement rate)
6. Coordinate with editor on final file delivery and upload readiness
7. Maintain a publishing calendar and ensure zero missed posting dates
8. Stay updated on Instagram and YouTube algorithm changes that affect personal brand accounts
Must Have:
* Experience managing Instagram and YouTube accounts for individuals — not just brand pages
* Proficiency in Later, Buffer, or any professional scheduling tool
* Strong working knowledge of Meta Business Suite and YouTube Studio
* Understanding of Instagram Reels best practices — timing, cover image, first-frame, captions
* Basic analytics literacy — able to read and interpret reach, views, and engagement data
Good to Have:
* Experience managing accounts for coaches, speakers, founders, or public personalities
* Knowledge of hashtag research tools like Flick or Metricool
* Familiarity with Instagram SEO — keyword-based caption writing for discoverability
Important — We are NOT looking for:
✗ Social media managers who have only handled brand or product pages
✗ Candidates without hands-on experience in content scheduling tools
Skills: Instagram | YouTube Studio | Later / Buffer | Meta Business Suite | Hashtag strategy | Analytics reporting
Social Media Manager • chennai, India
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