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iCliniq
Social Media LeadiCliniq • tamil nadu, India
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Social Media Lead

Social Media Lead

iCliniq • tamil nadu, India
6 days ago
Job description

iCliniq is hiring a Social Media Lead to drive aggressive growth, scale digital reach, and strengthen brand authority across platforms. This is a high-impact leadership role where you will lead a team, own performance metrics, and directly influence user acquisition and engagement.

This role is ideal for someone who thrives in a fast-paced, performance-driven environment , enjoys solving growth challenges, and can translate strategy into measurable traffic and visibility.

Key Objectives

  • Own and execute a growth-focused social media roadmap
  • Lead a team and ensure high-quality, high-performing content delivery
  • Drive traffic, engagement, and user acquisition across platforms
  • Position iCliniq as a trusted, high-authority healthcare brand
  • Align social efforts with SEO, product, and business goals

Key Responsibilities

  • Define and execute monthly and quarterly growth strategies
  • Plan and manage content calendars, campaigns, and launches
  • Drive platform growth across Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Pinterest, and Reddit
  • Focus on traffic generation, conversions, and audience expansion
  • Analyze performance using data-driven insights, A/B testing, and reporting
  • Collaborate with SEO, Product, Content, and Marketing teams
  • Identify new formats, trends, and growth opportunities
  • Ensure content meets medical accuracy and brand standards
  • Present performance insights and strategic recommendations to leadership

Team Leadership

  • Lead and mentor 3–6 social media executives
  • Conduct weekly reviews, feedback sessions, and skill development
  • Ensure accountability for output quality and performance metrics
  • Build a high-performing, execution-focused team culture

Eligibility

  • Medical Background: MBBS / BDS / BAMS / BHMS / Allied Health + digital experience
  • Non-Medical Background: Marketing / Communications / Journalism / MBA with 3+ years in social media growth roles

Required Skills

  • Proven experience scaling social media to 100K+ audience and beyond
  • Strong focus on growth, traffic generation, and engagement metrics
  • Deep expertise in Meta, LinkedIn, YouTube, Twitter/X ecosystems
  • Strong analytical mindset (Meta Business Suite, Google Analytics )
  • Ability to lead teams and execute under tight timelines
  • Strong storytelling with a performance-driven approach

Preferred Skills

  • Experience in healthcare, edtech, or D2C growth environments
  • Tools: Canva, Hootsuite, Buffer, Sprout Social
  • Knowledge of SEO, paid ads (Meta, LinkedIn)
  • Experience with community building and audience segmentation
  • Familiarity with AI tools (ChatGPT, Gemini, Canva AI, etc.)

Why Join iCliniq

  • Lead a high-visibility, high-impact function
  • Work on a challenging role focused on real growth and traffic
  • Build and scale a team while owning end-to-end social performance
  • Be part of a mission-driven healthcare platform impacting millions


Salary: ₹50,000 - 80,000 per month.

Work Location - Hybrid | Remote | In-office

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Social Media Lead • tamil nadu, India

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