Performance Marketing Manager

Performance Marketing Manager (D2C | App | Retail) Location: Koregaon Park, Pune (On-site) Experience: 5–6 years Team Size: 6–7 members Reporting to: Head of Marketing About Palmonas Palmonas is redefining jewellery for the modern Indian woman by bridging the gap between fine and fashion with its “demi-fine jewellery” philosophy. We are a fast-scaling omnichannel brand with a strong digital presence (Website and App) and a rapidly growing offline retail footprint. Our focus is on building a performance-driven growth engine across all channels. Role Overview We are looking for a Performance Marketing Manager who will own end-to-end revenue across Web and App, while also driving digital contribution to retail growth. This is a high-ownership role that goes beyond campaign execution. The role involves driving business outcomes, building scalable systems, and leading a high-performing team. Key Responsibilities 1. Paid Media Ownership (Core) - Own and scale Meta and Google Ads end-to-end - Manage monthly budgets of ₹3–10 Cr - Build and execute full-funnel strategies (prospecting, retargeting, retention) - Ensure channel-wise scalability and profitability 2. Website Performance (Primary Revenue Driver) - Drive revenue growth through the website (Shopify) - Improve key metrics: - Conversion Rate (CR%) - Average Order Value (AOV) - Customer Acquisition Cost (CAC) - Collaborate with tech and CRO teams to optimize landing pages and user journeys 3. App Growth and Performance - Own app installs, activation, and repeat usage - Optimize: - Cost per Install (CPI) - App CAC - Conversion Rate - Retention and repeat behavior - Work with retention teams on lifecycle marketing initiatives 4. Retail Store Contribution (Digital to Offline) - Drive store footfall through digital campaigns - Execute hyperlocal targeting around store catchment areas - Track and optimize: - Cost per store visit - Revenue driven through digital attribution - Support store launches with performance-led campaigns 5. Team Leadership - Manage and mentor a team of 6–7 members - Set clear KRAs, targets, and performance benchmarks - Conduct regular reviews and drive accountability - Upskill the team in: - Creative strategy - Data analysis - Execution excellence 6. Revenue and Performance Ownership - Deliver monthly revenue targets across: - Website - App - Retail (digitally influenced) - Improve key metrics: - ROAS - CAC - MER / TACOS - New customer acquisition 7. Creative Strategy - Collaborate with brand and content teams - Build a scalable creative pipeline (UGC, performance hooks, formats) - Identify high-performing creatives and scale them effectively 8. Data and Analytics - Track and analyze daily performance metrics: - Spend, ROAS, CAC - CTR, CVR, AOV - Maintain strong working knowledge of: - Meta Ads - Google Ads - Shopify / GA4 - Identify performance bottlenecks and implement quick solutions 9. Experimentation and Scaling - Develop a structured testing roadmap across: - Audiences - Creatives - Offers - Landing pages - Scale winning strategies and eliminate inefficiencies 10. Cross-functional Collaboration - Work closely with: - Retention teams (Email, WhatsApp, App) - Website (CRO and UX) - Operations (inventory planning) - Retail teams (store campaigns) Key Metrics You Will Own Core Business Metrics - Total Revenue (Web and App) - ROAS / MER / TACOS - CAC / CPP - New Customer Acquisition Website Metrics - Conversion Rate (CR%) - Average Order Value (AOV) - Cost per session App Metrics - Installs and CPI - App CAC - Conversion Rate - Retention and repeat rate Retail Metrics (Digital Contribution) - Store footfall driven through ads - Cost per visit - Revenue attribution Ideal Candidate Profile - 5–6 years of experience in performance marketing (D2C preferred) - Proven experience managing teams of 5–7 members - Strong hands-on expertise in Meta Ads and Google Ads - Experience working across web and app funnels - Understanding of omnichannel growth (online to offline) - Strong analytical and execution-focused mindset - High ownership and accountability What Will Make You Stand Out - Experience in fashion, jewellery, or lifestyle D2C brands - Strong understanding of both creative strategy and performance marketing - Experience managing large-scale budgets (₹4Cr+ per month) - Exposure to retail attribution and hyperlocal campaigns Culture Fit - High ownership with low ego - Execution-first mindset - Strong leadership and team management capability - Comfortable working in a fast-paced environment Why Join Palmonas - Ownership of revenue across Web, App, and Retail - Opportunity to lead and scale a high-performing team - Direct exposure to leadership and strategic decision-making - High-impact role with strong growth potential Interested candidates can share their updated CV via mail : shruti.singh@palmonas.com