AI Growth & Lead Generation Manager

Company Description

PackUniverse International Inc., established in 1962, is a family-run business with over three generations of expertise. With more than 25 years of specialization in the packaging industry, the company is dedicated to offering exceptional service through loyalty, quality, cost efficiency, and timely delivery. By leveraging cutting-edge pneumatic technologies, PackUniverse ensures high-quality products are delivered within agreed timelines. The company prides itself on its strong commitment to innovation and customer satisfaction in the packaging industry.

Function: Performance Marketing / Demand Generation

What Your Impact Will Look Like:

Own Paid Acquisition at Scale

• Plan, launch, and optimize Google Ads (Search, PMax, Display, YouTube), Meta Ads, and

LinkedIn Ads.

• Scale budgets efficiently without compromising CAC or lead quality.

• Manage end-to-end campaign operations: audience building, creative briefing, copy, bid

strategy, and budget allocation.

• Drive structured experimentation across bidding, audiences, and creative.

Drive B2B Lead Generation

• Develop full-funnel campaigns from awareness to qualified pipeline.

• Run ABM campaigns against named target accounts using intent data and sequenced creative.

• Set up retargeting and remarketing to convert high-intent visitors.

• Collaborate with sales on lead routing, SLAs, and seamless handoff.

Embed AI Across the Marketing Stack

• Leverage AI-native ad features — Performance Max, Meta Advantage+, Smart Bidding, LinkedIn

Predictive Audiences.

• Use AI tools (ChatGPT, Claude, Midjourney, Jasper) to accelerate creative variation, copy

iteration, and audience hypothesis development.

• Build automation workflows (Zapier, Make, n8n + LLM APIs) for reporting, anomaly detection,

and lead enrichment.

Lead Conversion Rate Optimization

• Run hypothesis-driven A/B and multivariate tests across landing pages, ad creative, CTAs, and

forms.

• Identify and eliminate conversion bottlenecks across the funnel.

• Iterate rapidly based on performance signals.

Strengthen Marketing Operations

• Set up and manage conversion tracking, UTM frameworks, and attribution models.

• Implement clean tracking via GA4 and Google Tag Manager.

• Manage CRM integrations (HubSpot, Salesforce, or similar) — ensure clean data flow between

ads, analytics, and CRM.

Drive Decisions Through Data

• Analyze CAC, LTV, payback periods, and pipeline contribution.

• Build dashboards and reporting frameworks leadership actually uses.

• Prioritize experiments based on impact and statistical validity.

Craft High-Performance Messaging

• Write compelling search, display, and social ad copy.

• Collaborate on landing page messaging that converts B2B buyers.

• Use AI-assisted variant generation without losing the human edge in positioning.

What You'll Bring To The Team:

• 3–7 years of hands-on experience in performance marketing, paid media, or digital advertising.

• Proven track record managing Google Ads, Meta Ads, and LinkedIn Ads at scale.

• Deep understanding of B2B demand generation, lead-gen funnels, and ABM.

• Strong analytical mindset — comfortable with campaign data, attribution models, and

conversion metrics.

• Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM

integrations.

• Familiarity with AI-powered ad tools (Performance Max, Meta Advantage+, Smart Bidding) and a

willingness to push them further.

• Comfort using AI tools (ChatGPT, Claude, Jasper, Persado) to accelerate creative testing and

copy iteration.

• Ability to independently own full-funnel campaign execution.

Qualifications:

• 3–7 years as a Performance Marketing Manager, Paid Media Specialist, or Growth Marketer.

• Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and

GTM.

• Proficient or certified in Google Ads, LinkedIn Marketing Solutions, and Meta Blueprint

(certifications a plus, not mandatory).

• Proven fluency with AI advertising tools and LLM-assisted creative workflows in a professional

marketing context.

• Strong analytical and data storytelling skills.

• Excellent written English.

This Role Is Ideal For Someone Who:

• Thinks in systems, not tasks.

• Treats AI as core infrastructure, not a novelty.

• Makes decisions grounded in data and tests assumptions before scaling spend.

• Stays calm under significant budget responsibility.

• Operates independently and drives measurable impact on pipeline, not just clicks.

• Writes clearly — because clear thinking shows up in clear ad copy.

Interview Process

All final candidates will complete a live execution test. No exceptions.

How to Apply

Send the following to hr@packuniverse.com:

1.

Your AI/automation tool stack (list every tool you use regularly)

2.

One B2B campaign result: product, audience, channels, CPL, and outcome

3.

Your 7-day plan for granite slab lead generation in South Carolina (3–5 bullets)

4.

Expected monthly rate and availability

Applications without campaign proof will not be reviewed.