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Honasa Consumer Ltd.
ASM - General Trade - DelhiHonasa Consumer Ltd. • New Delhi, DELHI, India
ASM - General Trade - Delhi

ASM - General Trade - Delhi

Honasa Consumer Ltd. • New Delhi, DELHI, India
4 days ago
Job description

Key Responsibilities:

  • Achieve monthly, quarterly, and annual sales targets.
  • Execute the devised sales strategy for the assigned area to achieve revenue and market share objectives.
  • Distribution and Channel Expansion:

- Expand the distribution network by onboarding new distributors and retailers.

- Develop & maintain strong relationships with distributors, retailers, and channel partners.

- Monitor market trends and competitors; provide feedback for growth.

  • Utilize in-depth knowledge of the area‘s geography to optimize distribution networks and ensure effective market coverage.
  • Implement strategies to launch new products and services in the area.
  • Implement strategies to grow existing accounts and acquire new customers.
  • Team management - Recruit, train, and lead a high-performing sales team.
  • Implement cost-effective strategies to achieve sales targets within budget constraints.
  • Monitoring and analyzing sales performance, and providing regular reports on sales activity and performance to management.
  • Collaborating with other teams and departments to ensure the delivery of high-quality products and services to customers.




Qualifications & Experience Required:

  • Experience: Minimum 6-8 years in field sales with at least 4 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
  • Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
  • Graduate in any discipline (Bachelor’s degree in Business, Marketing, or related field preferred).
  • MBA/PGDM is a plus but not mandatory.
  • Experienced in handling large teams
  • Territory knowledge mandatory
  • Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
  • Communication: Strong interpersonal, negotiation, and relationship management skills.
  • Data-Driven: Capable of using data to drive decisions and performance improvements.
  • Mobility: Willingness to travel extensively within the assigned territory.

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ASM - General Trade - Delhi • New Delhi, DELHI, India

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