Director of Performance Marketing
Location: Divisa Herbals Private Limited, 4th Floor, Tower B, Godrej Eternia, Plot No. 70, Industrial Area Phase I, Chandigarh, 160002
Role Type: Full Time
Qualifications: Master’s degree in Marketing, Business, or related field (MBA preferred).
About Divisa Herbals Private Limited
Divisa Herbals Pvt. Ltd. is a leading Ayurvedic company committed to enhancing health and well-being through natural, effective solutions. Built on the rich foundation of traditional Ayurvedic science and strengthened by modern research, the company has developed a trusted portfolio of brands including Dr. Ortho, Pet Saffa, Roop Mantra, Sachi Saheli, Eye Mantra, and many more.
Role Overview
This is a high-impact leadership role responsible for scaling customer acquisition and revenue growth across digital channels. As Director of Performance Marketing, you will own the complete growth engine, from strategy and budgeting to execution and optimization.
Requirements:
· 10+ years of experience in performance-driven digital marketing or growth roles, with at least 5 years in a leadership/ownership role.
· Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
· Demonstrated success in the International market, including running profitable paid campaigns for consumers.
· Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
· Deep analytical expertise with strong understanding of funnels, CPL, CPS, CAC, LTV, and other metrics.
· Hands-on experience with Amazon Ads, Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
· Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
· Strong focus on execution, continuous testing, and quick improvements, with full ownership of results.
Key Responsibilities
· Define and lead the overall performance marketing strategy across digital channels
· Plan and manage monthly and quarterly marketing budgets aligned with business goals
· Collaborate with creative and content teams to build high-performing ad funnels
· Identify new growth opportunities, channels, and audience segments
· Lead and mentor the performance marketing team to drive excellence and accountability
Skills & Competencies
Director of Performance Marketing • Chandigarh, Chandigarh, India
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