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IDP Education - CRO Specialist

IDP Education - CRO Specialist

IDP EDUCATION INDIA SERVICES LLPChennai, India
5 days ago
Job description

Conversion Rate Optimisation (CRO) Specialist

Location : Chennai

Reports To : Head of SEO

Business Unit : Digital Experience

Position Type : Permanent Full-Time

Position Purpose :

At IDP Education, we're looking for a data-driven CRO Specialist to help optimise the digital customer journeys for our global brands-IELTS and IDP Education Student Placement.

You'll play a key role in improving booking rates, lead generation, and overall user experience across our websites and apps. With over 100 million users and 2 million app downloads annually, this is a unique opportunity to test ideas at scale and make a global impact.

Key Responsibilities :

Conversion Rate Optimisation Strategy :

  • Develop and execute data-driven strategies to improve conversion rates.
  • Use tools like Microsoft Clarity and Convert to identify opportunities and run A / B tests.
  • Collaborate with Product, Marketing, Tech, and Analytics teams to implement and test changes.
  • Share insights and recommendations with stakeholders.

CRO Implementation :

  • Help establish internal processes and best practices for CRO.
  • Support the rollout of CRO improvements across global websites and apps.
  • Build and deploy both simple and advanced CRO experiments

    • Global Collaboration :

  • Work with regional and country teams to understand market nuances and test new ideas.
  • Share learnings and best practices across teams.

    • Customer First :

  • Understand user needs and behaviours to inform CRO strategies.
  • Use customer labs and feedback forums to validate ideas.

    • Analytics and Reporting :

  • Ensure proper tracking and data availability for CRO initiatives.
  • Monitor and report on test performance and conversion metrics.
  • Maintain documentation of tests and outcomes.

    • About You :

    Experience Required :

  • Minimum 2 years of experience in conversion rate optimization, with direct experience altering code.
  • Proficiency with Microsoft Clarity and Convert A / B Testing tool or similar testing tools.
  • Familiarity with Google Analytics and other digital marketing tools.
  • Experience working in cross-functional teams and delivering data-backed recommendations.

    • Skills & Capabilities :

  • Strong analytical and problem-solving skills.
  • Ability to write and debug html, CSS and JavaScript code
  • A customer-first mindset.
  • Excellent communication and stakeholder management.
  • Ability to manage multiple projects and priorities.

    • Internal Relationships :

  • Digital Experience Team
  • Content Team
  • Developer Team
  • Global Marketing and Product Teams

    • External Relationships :

  • Students, test takers, and institutions
  • Vendors and agencies
  • Social media influencers and content contributors

    • (ref : iimjobs.com)

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    Education Specialist • Chennai, India