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A Y & J Solicitors
Senior AEO/GEO SpecialistA Y & J Solicitors • madurai, India
Senior AEO/GEO Specialist

Senior AEO/GEO Specialist

A Y & J Solicitors • madurai, India
8 days ago
Job description


Company Description

A Y & J Solicitors is a UK-based law firm dedicated to simplifying and streamlining complex immigration processes for individuals and businesses with trust, care, and exceptional service. Recognised in The Legal 500 among the UK’s best law firms and widely featured in leading media outlets, our firm has earned over 1,200 client reviews across Google and Trustpilot.


We specialise in personal and business immigration, supporting employers, founders, and professionals navigating the UK immigration system. Our focus is on building long-term authority and trust in a high-stakes, high-consideration space.


Role Description

We are looking for a Senior AEO/GEO Specialist to build sustained, defensible visibility for A Y & J Solicitors across AI-driven search platforms.


Your mission is to ensure AY&J is consistently discovered, cited, and recommended across platforms like ChatGPT, Google AI Overviews, Perplexity, and similar answer engines.


This is not traditional SEO. This is about owning how our content is structured, attributed, and surfaced in AI-generated answers.


We prioritise citation, authority, and consistency over rankings alone. The goal is to position A Y & J Solicitors as a default source for UK business and personal immigration queries in AI search.


What You Will Deliver:

This is a deliverable-based role, not task-based execution.


  • Clear AEO/GEO roadmap aligned to business priorities
  • Measurable increase in AI citations and share-of-voice
  • Improved visibility across AI-generated answers for priority queries
  • Structured content framework designed for LLM discoverability
  • Ongoing optimisation of entity authority and attribution signals


You will be responsible for:

  • Identifying high-value queries asked across AI platforms
  • Structuring and refining content for citation by LLMs
  • Improving entity strength and trust signals across the web
  • Implementing and auditing schema and technical foundations
  • Tracking and reporting AI visibility, citations, and impact on leads


A short monthly performance snapshot covering:

  • AI visibility and citation trends
  • Key improvements made
  • Impact on traffic and/or lead quality

Skills Required (Essential):

  • Demonstrable experience in AEO/GEO or AI-driven search visibility
  • Strong technical SEO foundations (schema, crawl behaviour, indexing)
  • Clear understanding of how LLMs retrieve, rank, and cite information
  • Experience adapting to recent search behaviour changes, including traffic shifts
  • Strong strategic thinking, ability to connect visibility with business outcomes
  • Ability to assess why content will or will not be cited

(Nice to have):

  • Experience in legal, compliance, or other regulated sectors
  • Digital PR or authority-building experience
  • Structured data implementation (schema/JSON-LD)
  • Experience building entity strength across platforms
  • Data-led content or insight-driven campaigns


How We Work:

  • Deliverable-based ownership (not micromanaged tasks)
  • You define the strategy and approach
  • We value clarity, accountability, and measurable outcomes
  • Fast decision-making, minimal bureaucracy
  • Long-term opportunity to build and lead this function

To Apply:

  • Ensure you have read the full job description carefully
  • Share your CV
  • Include a short note (max 1 page) on one project where you improved AI visibility, citations, or search performance, what you did and what changed
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Senior AEO/GEO Specialist • madurai, India

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