Content Writer

Position - Content Writer

Budget - 4 LPA

Location - Kolkata

About Unified

Embark on a transformative journey with Unified Infotech, a beacon of innovation and excellence in the tech consulting and software development landscape for over 14 years. We are dedicated to designing custom, forward-thinking web, mobile, and software solutions for a diverse clientele, from burgeoning MSMEs to towering Enterprises. Our mission is to engineer products that not only solve complex challenges but also set new benchmarks in the digital realm.

At Unified, a job is not simply a job. It is a pursuit of excellence, to build and create, to understand and consult, to imagine and be creative, to reformulate UX, to invent and redefine, to code for performance, to collaborate and communicate.

The Opportunity

Step into the heart of digital storytelling as one of our Content Experts, where your passion for writing and strategic insight will play a pivotal role in shaping our brand‘s narrative. This role is perfect for those who excel in crafting compelling content that captivates, engages, and converts. Here, your exceptional writing skills will drive our brand awareness, engagement, and sales in a bustling digital landscape.

Are you a visionary in the content creation world with a flair for sparking growth within the software development services sector by utilizing your exceptional writing? We‘re seeking visionary content creation experts to guide our brand into both charted and uncharted territories of growth and recognition. You‘ll be one of the architects of our digital footprint, blending creativity with vision, focus, strategy, and analytics to propel our brand into new horizons while being innovative and ROI-driven. You‘ll work closely with our leaders, marketing team, sales team, support teams, and external partners to elevate our content game across all channels.

This is more than a job; it‘s an opportunity to make a mark in the industry, to grow professionally, and to be part of a forward-thinking team dedicated to excellence. If you‘re ready to take your content creation skills to the next level and lead our brand‘s storytelling journey, we invite you to apply.

Your Mission, Your Impact

• Develop and implement a robust content strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.
• Craft and implement a cohesive content strategy across articles, blogs, whitepapers, websites, social media, email marketing, influencer collaborations, etc.
• Produce a wide range of content types, including blog posts, articles, social media, video scripts, website copy, whitepapers, outreach campaigns, and marketing copy, to captivate, attract, and engage our target audience.
• Undertake market and competitor analysis to pinpoint trends and audience preferences. Conduct comprehensive market research and competitor analysis to stay ahead of industry trends, audience preferences, etc., and then adjust content strategy accordingly.
• Forge and evangelize engaging brand narratives.
• Spearhead the creation of diverse content formats, including but not limited to blog posts, social media updates, video scripts, and marketing copy.
• Work with a top-tier content team, and coordinate on KPI performance review, training, and skill upliftment.
• Craft compelling copy with a unique brand voice.
• Engage in rigorous research and content optimization practices to ensure SEO friendliness and maximum reach.
• Work closely with cross-functional teams to produce holistic and impactful high-quality content for marketing or outreach campaigns.
• Continuously measure and analyze the performance of content, utilizing insights to refine and optimize strategies.

We‘re Searching for Someone With

• Develop content optimized for AI platforms and LLM ranking systems.
• Write content that aligns with AI search algorithms (e.g., ChatGPT, Google SGE).
• Create content that is structured for both human readers and AI systems.
• Apply both SEO best practices and AI ranking strategies to maximize visibility.
• Conduct regular content audits using AI tools to analyze performance.
• Ensure content is easily discoverable by AI-driven search engines and tools.
• Measure content performance in AI rankings and refine strategies accordingly.

Why Join Us?

Step into a role where your creativity and strategic insight into content creation will directly shape the voice of our brand and influence our market position. Enjoy the camaraderie of working with a close-knit team committed to innovation and excellence in a vibrant workplace. This is an exciting opportunity for a seasoned content creator passionate about writing and eager to put their mark on a seasoned brand in the IT industry. You‘ll enjoy the challenge of translating complex ideas into engaging content that resonates with a diverse audience.

• A flexible and humane working environment.
• Be part of a planned growth phase to scale the business.
• Receive a package that reflects your worth, designed to attract the best in the industry.
• Thrive in a setting that prizes innovation and personal growth, where your ideas can truly make a difference.
• Be part of a culture that values inclusivity, collaboration, and the relentless pursuit of excellence.
• Stay on the cutting edge with access to the latest digital marketing tools, services, and technologies.
• You will have the opportunity to collaborate with and mentor some of the brightest minds in our team.
• Engage with global markets, including the USA, India, APAC, LATM, Europe, and the Middle East.