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Finecure Pharmaceuticals Limited
ManagerFinecure Pharmaceuticals Limited • ahmedabad, India
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Manager

Manager

Finecure Pharmaceuticals Limited • ahmedabad, India
6 days ago
Job description

Product Manager - PMT (Product Management Team)


Core Responsibilities


  • Strategic Roadmap Development: Architect and execute comprehensive short-term and long-term marketing strategies to drive brand equity and market share.
  • Data-Driven Market Intelligence: Leverage IQVIA and AWACS datasets to perform deep-dive competitive analysis, tracking prescription trends (Rx) and secondary sales to pivot strategies in real-time.
  • Omni-channel Collateral Development: Design and manage a high-impact portfolio of marketing collaterals, including scientific visual aids, product monographs, and digital detailing tools.
  • Creative Conceptualization: Partner with design agencies and internal creative teams to transform complex scientific data into visually compelling and easy-to-digest promotional inputs.
  • End-to-End Launch Management: Orchestrate the successful launch of new molecules, encompassing market potential mapping, pricing strategy, and the creation of ‘Go-to-Market ‘ (GTM) launch kits.
  • Pre-Launch Readiness: Coordinate material requirements, regulatory alignment, and supply chain readiness to ensure 100% stock availability at launch.
  • Integrated Stakeholder Management: Lead seamless interdepartmental and cross-functional coordination (Sales, Medical, Regulatory, and Supply Chain) to align brand objectives.
  • Sales Force Empowerment: Develop and deliver comprehensive ‘Marketing Strategy ‘ training modules for new joiners and the field force to ensure high-fidelity execution of brand messaging.
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Manager • ahmedabad, India

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