ABOUT TANGY TECH MEDIA
Tangy Tech Media is a Mumbai-based boutique marketing agency dedicated exclusively to the restaurant, hotel and F&B sector. Founded by Candice Rachael - with 20+ years of in-house marketing leadership at some of India's most awarded hospitality brands including Olive Bar & Kitchen, Degustibus Hospitality (Indigo, Tote on the Turf, Indigo Delicatessen), Foodhall, Indian Accent, Comorin, Koloman NYC, Hosa, Ministry of Crab and more - The agency provides integrated marketing, brand strategy, PR, digital marketing, performance marketing, influencer marketing and fractional CMO services to restaurant founders, hotel leadership and international F&B brands entering India and the UAE.
We are building a dedicated PR and media relations practice and are looking for a driven, connected PR professional to own and grow this function.
ROLE OVERVIEW
We're hiring a PR Lead to own and grow PR for our restaurant and hotel clients.
This is a senior individual contributor role for someone who:
- Has built their career in F&B or hospitality PR
- Has real relationships with journalists and editors
- Understands how to build a media narrative around a restaurant brand
You will work directly with the Founder to lead PR strategy and execution across clients.
KEY RESPONSIBILITIES
- Develop and execute PR strategies for restaurant and hotel clients
- Build and maintain relationships with editors, journalists and critics
- Pitch and secure media coverage (features, not just mentions)
- Lead PR for launches, campaigns, collaborations and brand milestones
- Manage press visits, media tastings and editorial coordination
- Own award nominations across key industry platforms
- Track media coverage and maintain reporting systems
- Collaborate with influencer marketing for integrated campaigns
WHAT WE'RE LOOKING FOR
- 4-7 years of PR experience working with restaurants, hotels or F&B brands
- Strong media relationships in food, lifestyle or hospitality
- Proven track record of securing Tier 1 press coverage
- Experience handling PR for launches or chef-led brands
- Excellent writing and communication skills
WHAT THIS ROLE OFFERS
- Direct access to the Founder (no layers)
- Ownership of the PR function from the ground up
- Premium, high-quality clients
- Strategic involvement beyond execution
- Hybrid work setup (Mumbai-based preferred)
HOW TO APPLY
Email your CV and 3–5 press placements to: [HIDDEN TEXT]
Subject: PR Lead Application – [Your Name]
Only candidates with demonstrated experience in F&B or hospitality PR will be considered.
A detailed JD will be shared with shortlisted candidates.
Skills Required
Media Relations