Email Marketing Specialist

Angara E-Commerce Private Limited is a luxury jewelry e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted colored gemstone as well as diamond jewelry. Our luxury jewelry is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida. Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5. We are looking for an Email Marketing Manager to manage and optimize our email marketing campaigns as well as expand our customer outreach through SMS, and automation. The ideal candidate will bring creative flair, a data-driven mindset, and hands-on experience to drive engagement, conversions, and revenue. The Email Marketing Manager will be responsible for planning, executing, and optimizing Email and SMS campaigns that build lasting relationships with customers, drive brand loyalty, and increase revenue. You’ll work closely with our creative, content, and marketing teams to ensure campaigns are aligned with business objectives and provide customers with an exceptional experience across multiple touchpoints Key Responsibilities: - Campaign Creation & Execution: Design, build, and execute end-to-end email marketing campaigns including content creation, segmentation, A/B testing, scheduling, and deployment. - Email & SMS Automation: Set up automated email and SMS workflows such as welcome series, cart abandonment, post-purchase emails, and customer engagement drip campaigns. - Content Development: Collaborate with the creative team to produce visually engaging, on-brand email and SMS templates that incorporate personalized content and product recommendations. - List Management: Drive growth of the opt-in email list and manage both email and SMS databases. Implement segmentation strategies for targeted messaging, audience reactivation, and regular list hygiene by removing inactive or non-engaging recipients. - Performance Tracking & Reporting: Monitor key metrics such as open rates, click-through rates, conversion rates, and revenue across email, SMS, channels. Provide regular performance reports and actionable insights to optimize future campaigns. - A/B Testing: Conduct A/B testing for subject lines, content, offer and creative to continually improve engagement and conversion rates. - Compliance & Best Practices: Ensure compliance with email regulations (e.G., CAN-SPAM, CASL (Canada's Anti-Spam Legislation), PECR (Privacy and Electronic Communications Regulations), Australia – Spam Act, GDPR) and mobile messaging regulations, maintaining high sender reputation scores and opt-in rates. - Cross-functional Collaboration: Work closely with internal teams (creative, content, digital experience, analytics) to ensure campaigns across all channels are aligned with broader marketing strategies and business goals. - Marketing Calendar Management: Maintain a comprehensive marketing calendar to ensure timely and consistent communication with prospects and customers across email, and SMS. - Optimization & Testing: Use heatmaps, channel tracking, and behavioral insights to continuously improve content, layouts, and timing across multiple channels. - Customer Engagement: Implement strategies that ensure a seamless and cohesive customer experience across email and SMS. - CDP (Customer Data Platform) Skills Ideal Candidate: - 3+ years of experience in email marketing with hands-on experience in SMS, ideally within e-commerce (luxury) or a related industry. - Proficiency with email marketing platforms (e.G., Bluecore, Emarsys, Klaviyo, Campaign Monitor, SendGrid, Omnisend). - Strong understanding of marketing CDP, automation, and segmentation. - Experience with performance tracking tools such as Google Analytics, Adobe Analytics (Omniture), Power BI or similar platforms. - Knowledge of email and mobile messaging deliverability best practices, sender reputation management, and compliance with regulations. - Familiarity with email and SMS marketing metrics (e.G., CTR, CVR, bounce rates, unsubscribe rates) and the ability to derive actionable insights from performance data. - Basic knowledge of HTML/CSS for creating and troubleshooting email templates is a plus. - Ability to collaborate with design, content, and marketing teams to create cohesive and compelling multichannel campaigns.