Job descriptionJob Description: Brand Strategy & Architecture - Define and evolve the brand architecture and identity systems for the group and sub-brands. - Create and update brand guidelines, messaging pillars, tone frameworks, and visual consistency standards. - Build a compelling brand narrative aligned with business goals across global markets. Creative Direction & Visual Identity - Lead concept development for logos, campaigns, rebranding, and digital design ecosystems. - Oversee visual strategy for social media, digital brand presence, events, presentations, and motion graphics. - Review all creative outputs for accuracy, aesthetics, and strategic alignment. Communication & Content Narrative - Develop internal and external communication frameworks that unify messaging across teams. - Collaborate with content, SEO, outbound, and product teams to maintain consistent narratives. - Support development of high-quality brand films, decks, storylines, podcasts, and leadership communication. PR, Media & Awards - Manage collaboration with external PR agencies for media visibility and reputation building. - Identify and execute participation in industry awards, recognitions, certifications & listings. - Prepare PR-worthy assets including press releases, interviews, founder stories, and award submissions. Cross-Functional Collaboration - Work with CXOs, sales, HR, and product teams to ensure alignment of brand strategy with business goals. - Manage multi-brand communication harmony across divisions and international teams. Team Leadership - Lead a multidisciplinary team of designers, writers, brand strategists, and creative managers. - Establish workflows, creative review processes, and output standards. Brand Performance & Reporting - Track key metrics: awareness, recall, engagement, share of voice, PR coverage, recognition footprint. - Present structured brand performance dashboards and insights to leadership teams. Technology, Tools & AI - Implement and refine workflows via project management tools. - Leverage AI for creative ideation, content refinement, visual exploration, and speed enhancement. Expected Contribution to Marketing Outcomes - Strengthen brand recall and perception across global markets. - Enhance visibility through PR, awards, digital presence, and consistent storytelling. - Improve multi-brand cohesion and reduce communication fragmentation. - Elevate the quality and impact of presentations, campaigns, and internal communication. - Support marketing in generating higher trust, credibility, and market differentiation. - Build a brand foundation that directly influences lead generation, talent attraction, and customer retention.