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Kapiva
Paid Media Campaign CoordinatorKapiva • Bengaluru, Bangalore Urban, IN
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Paid Media Campaign Coordinator

Paid Media Campaign Coordinator

Kapiva • Bengaluru, Bangalore Urban, IN
8 days ago
Job description
About Kapiva Kapiva is a modern Ayurveda brand bringing effective, science-backed Ayurvedic solutions to everyday health problems. Our mission is to make Ayurveda simple, relevant, and results-driven for today’s consumers. We operate as a digital-first D2C brand, with a strong focus on performance marketing, data-driven growth, and continuous experimentation. Role Overview We are looking for a Performance Marketing Executive who will support day-to-day execution of paid campaigns across Meta and Google, with a focus on customer acquisition and performance efficiency.This role is ideal for someone early in their career who is analytical, detail-oriented, and eager to learn how performance marketing works in a fast-scaling D2C environment. Key Responsibilities - Execute and monitor campaigns across Meta (Facebook & Instagram) and Google Ads - Track daily performance metrics such as spend, CTR, CPC, CPA, and conversions - Identify issues across the funnel: ad → landing page → conversion - Assist in launching and tracking creative tests (statics, videos, messaging angles) - Coordinate with the creative team to ensure timely delivery of assets - Maintain trackers for: - Campaign changes - Creative testing - Performance reporting - Support budget pacing and ensure smooth campaign execution without errors - Share weekly updates with key insights and observations What Success Looks Like - Campaigns are executed accurately and on time - Improvement in key metrics like CPA and conversion rate - Consistent contribution to creative testing and learnings - Ability to spot performance issues early and escalate proactively - Clear, structured communication of performance updates Skills & Qualifications Must-Have: - 1–3 years of experience in digital/performance marketing - Basic understanding of key metrics: - CTR, CPC, CPA, Conversion Rate - Comfort working with numbers and data - Strong attention to detail - Willingness to learn and take ownership Good-to-Have: - Exposure to Meta Ads / Google Ads platforms - Familiarity with Google Analytics or similar tools - Basic understanding of D2C funnels and customer journeys What We’re Looking For - Someone who is curious and asks the right questions - Ability to think beyond execution and understand why performance changes - Comfortable working in a fast-paced, test-and-learn environment - Strong ownership mindset with a focus on continuous improvement Why Join Kapiva - Opportunity to work on a high-growth D2C brand in the health & wellness space - Hands-on exposure to large-scale performance marketing budgets - Learn directly from a team that values data, experimentation, and execution excellence - Be part of a brand that is shaping the future of modern Ayurveda
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Paid Media Campaign Coordinator • Bengaluru, Bangalore Urban, IN

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