Online Marketing and Engagement Coordinator

Industry: Wedding Invitations & Printing Location: Gurgaon / Delhi NCR Company Type: Wedding & Premium Printing Company Job Title Marketing Executive – Digital & Lead Generation Job Summary We are looking for a Marketing Executive who can generate quality leads and increase brand visibility for our wedding invitation and premium printing business. The candidate will manage digital marketing platforms, coordinate campaigns, and help convert enquiries into sales. Key Responsibilities 1. Lead Generation (Primary Responsibility ⭐) Generate enquiries through: Instagram Google Ads Facebook Ads Website forms Run paid ad campaigns Optimize campaigns for more leads Track daily lead numbers Reduce cost per lead 2. Social Media Management Manage: Instagram Facebook LinkedIn Tasks: Create weekly content calendar Post reels, images, and stories Showcase wedding invitations & premium designs Respond to comments and messages Increase followers and engagement 3. Content & Creative Coordination Coordinate with designer for: Ad creatives Reels Product photos Suggest new content ideas: Unboxing videos Wedding trends Premium invite showcases 4. Website & Enquiry Management Update website content Monitor enquiry forms Ensure quick lead responses Improve conversion rate 5. Vendor & Partnership Marketing Connect with: Wedding planners Event planners Photographers Banquet halls Build referral partnerships Maintain vendor database This is very valuable in your industry. 6. Campaign Tracking & Reporting Prepare weekly reports: Leads generated Ad spend Cost per lead Orders generated from campaigns ROI tracking Required Skills Must Have 1–3 years experience in Digital Marketing Experience running: Instagram Ads Facebook Ads Google Ads Good knowledge of: Social media marketing Lead generation Content posting Good to Have (Bonus) Experience in: Wedding industry Printing industry Luxury products Knowledge of: Canva Basic Photoshop Video editing (Reels) Education Graduate in: Marketing Business Digital Marketing Any related field Digital marketing certification preferred.