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Boutiqaat
CRM SpecialistBoutiqaat • Gurugram, Haryana, India
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CRM Specialist

CRM Specialist

Boutiqaat • Gurugram, Haryana, India
7 days ago
Job description

Are you passionate about creating personalized customer journeys that truly connect? Do you thrive on data, creativity, and multi-channel engagement?


At Boutiqaat, we’re looking for a CRM Specialist who knows how to turn customer data into meaningful conversations and measurable results. If you’re passionate about personalization, automation, and creating seamless multi-channel journeys this role is for you


What You’ll Be Doing:

  • Create strategy for retention and growth marketing campaigns.
  • Craft and launch compelling email, push, and multi-channel campaigns that make our customers feel seen and valued.
  • Develop automated journeys and lifecycle campaigns that turn new users into loyal fans.
  • Use tools like Clever Tap, Insider, or similar platforms to build dynamic, data-driven customer journeys.
  • Test, learn, repeat design A/B experiments, track KPIs (open rates, CTRs, conversions), and optimize accordingly.
  • Work together with our content and design teams to ensure that messages are not just smart but beautiful.
  • Launch triggered campaigns based on behavior, milestones, and events.
  • Ensure we’re on top of our compliance game (think GDPR, CAN-SPAM, and beyond).
  • Report on performance, share insights, and recommend strategies to increase loyalty, boost LTV, and reduce churn.


What You Bring to the Table:

  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • Fluent in English written and spoken.
  • 3+ years of hands-on CRM or email marketing experience.
  • Proven expertise with CRM/marketing automation platforms (Clever Tap, Insider, or others).
  • Strong grasp of segmentation, personalization, automation, and A/B testing.
  • Bonus: Basic HTML/CSS knowledge for email tweaks.
  • A sharp eye for detail and crystal-clear communication.
  • Experience in e-commerce, beauty, or lifestyle brands is a major plus.
  • Confident with Excel/Google Sheets; SQL skills = brownie points.


Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.


Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!

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CRM Specialist • Gurugram, Haryana, India

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