Role: Performance Marketing Specialist (Meta + Google Ads – US K12 EdTech)
Type: Part-Time / Contract
Primary Goal: Drive Demo Bookings (Math, Coding, Chess) for US market
🚫 Do Not Apply If:
You have NOT run paid ads targeting the US market
You have NOT worked in K12 EdTech (kids learning programs)
You do NOT have experience driving demo bookings / trial conversions
✅ Must-Have Experience (Mandatory)
Hands-on experience running Meta Ads (Facebook/Instagram) + Google Ads for the US market
Proven work with K12 edtech / kids learning programs
Experience optimizing for demo bookings / trial classes (not just leads)
Strong understanding of conversion funnels (Ad → Landing Page → Booking)
🎯 Role Objective
Drive high-quality demo bookings at optimal CAC by building and scaling paid acquisition funnels for Math, Coding, and Chess programs.
📈 Key Responsibilities
Plan and execute paid campaigns across Meta & Google
Optimize for demo bookings (not just CPL)
Identify high-performing US parent audiences (geo, income, cohorts)
Continuously A/B test creatives, hooks, and landing pages
Improve lead → demo → conversion funnel
Share clear performance insights (not just reports)
📊 Success Metrics
Cost per demo booking ↓
Demo show-up rate ↑
Conversion rate ↑
Scalable paid acquisition engine
💼 Engagement
Performance Marketing Specialist (Meta + Google Ads – US K12 EdTech) • Palakkad, IN
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