Location: Remote
Employment Type: Full-time
About the Opportunity
We are seeking a Performance Marketing Specialist with hands-on experience in Facebook Ads and Google Ads to support the execution and ongoing management of paid advertising campaigns.
This role is suited for individuals who are familiar with campaign operations, comfortable working with performance data, and able to contribute to structured and consistent marketing activities. You will work closely with internal teams to ensure campaigns are executed effectively and aligned with defined objectives.
Key Responsibilities
Manage and monitor campaigns across Facebook Ads and Google Ads platforms.
Track performance metrics and maintain organized campaign structures.
Review campaign data and identify areas for optimization and improvement.
Ensure campaigns are aligned with internal processes and guidelines.
Assist in budget tracking and performance monitoring.
Prepare reports and summarize campaign results for internal review.
Collaborate with team members to ensure consistent campaign execution.
Requirements
Experience managing Facebook Ads and/or Google Ads campaigns.
Understanding of key performance metrics (CTR, CPC, conversions).
Strong attention to detail and ability to manage structured workflows.
Analytical mindset with the ability to review and interpret data.
Good communication skills and ability to work collaboratively.
Work Environment
Remote working setup.
Structured workflows with internal support.
Collaborative and professional team environment.
PERFORMANCE MARKETING SPECIALIST (FACEBOOK ADS & GOOGLE ADS) • Kanpur, IN
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