Job descriptionJob Description We are seeking a highly analytical and detail-oriented Business Analyst Marketing to join our team. The ideal candidate will support data-driven decision-making by analyzing marketing performance, customer behavior, and campaign ROI. You will work cross-functionally with marketing, sales, product, and data teams to provide actionable insights that drive growth and optimize marketing strategies. Role & responsibilities - Analyze marketing campaigns (email, social, digital, SEO, paid ads) to assess effectiveness and recommend optimizations. - Create dashboards and reports to track KPIs such as lead conversion, CAC, CLV, and ROI. - Conduct customer segmentation, cohort analysis, and predictive modeling to support targeted marketing strategies. - Collaborate with stakeholders to define business goals, requirements, and data needs. - Provide insights into customer behavior, market trends, and competitive positioning. - Perform A/B testing and multivariate testing to optimize campaigns. - Use data visualization tools (e.g., Tableau, Power BI) to present complex data clearly. - Partner with data teams to ensure accuracy, consistency, and usability of marketing data. - Support marketing automation and CRM platforms (e.g., HubSpot, Salesforce) through data analysis. Preferred candidate profile - Bachelors degree in Marketing, Business, Economics, Statistics, or related field. - 2yrs of experience in business analysis, marketing analytics, or a similar role. - Strong proficiency in Excel, SQL, and data visualization tools. - Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). - Knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce). - Understanding of digital marketing channels and KPIs. - Excellent problem-solving, communication, and presentation skills.