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PreludeSys
Digital Marketing & Email Campaign SpecialistPreludeSys • Chennai, IN
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Digital Marketing & Email Campaign Specialist

Digital Marketing & Email Campaign Specialist

PreludeSys • Chennai, IN
12 days ago
Job description
Job Description Key Responsibilities: - Develop, execute, and optimize email marketing campaigns to generate leads, drive customer engagement, and support sales efforts. - Plan end-to-end digital marketing strategies, including SEO, SEM, display ads, and social media (optional, if role is broader). - Create targeted email lists through segmentation based on customer behavior, lifecycle stage, and purchase history. - Set up automated workflows and re-engagement campaigns for inactive users or leads. - Collaborate with the content and design teams to ensure campaign messaging is aligned with brand tone and goals. - Analyze campaign metrics (open rates, click-through rates, conversions, bounce rates, etc.) and suggest data-driven improvements. - Maintain and update CRM systems (e.g., HubSpot, Salesforce, Zoho) to manage campaign contacts and track lead stages. - Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR). - Work closely with sales and product teams to align marketing efforts with business goals. Key Requirements: - Bachelor's degree in Marketing, Communications, or a related field. - 3–5 years of experience in digital marketing and email campaign management, preferably in a B2B environment. - Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, ActiveCampaign). - Working knowledge of CRM tools and campaign analytics. - Strong understanding of customer segmentation and marketing automation. - Excellent communication and analytical skills. - Ability to manage multiple campaigns and meet tight deadlines.
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Digital Marketing & Email Campaign Specialist • Chennai, IN

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