Sales Development Representative (B2B)

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About Pixelo:

As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.

About the Role:

We are looking for a highly motivated and results-driven Sales Development Representative to join our growing sales team. In this role, you will be responsible for identifying, engaging, and qualifying prospective clients through outbound sales activities. You will play a key role in building a strong sales pipeline by leveraging multiple outreach channels, understanding customer pain points, and scheduling qualified meetings for the sales team.

The ideal candidate should have 2–5 years of experience in B2B SaaS sales or business development, possess excellent communication and prospecting skills, and be passionate about driving business growth.

Responsibilities:

• Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
• Collaborate closely with the content marketing team to develop and optimise high-quality lead generation outbound messaging
• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
• Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
• Manage client relationships, with the ability to strategise and present cohesively.

Qualification:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 2-5 years in B2B SaaS demand generation, preferably within the technology industry.
• Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha
• Preferred qualifications include prior involvement in B2B marketing.
• Proficient in marketing analytics, with the ability to measure and analyse campaign performance, identify trends, and make data-driven recommendations.
• Strong project management skills with the ability to prioritise and manage multiple projects and stakeholders simultaneously.
• Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
• Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

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