Performance Marketing Specialist

About Ugaoo

Ugaoo is India's leading gardening and home-grown lifestyle brand, building a deeper connection between people and plants. What started as a horticulture-first business has evolved into a full-stack D2C ecosystem, with our website serving as a key growth engine where customers across the country discover plants, gardening essentials, and plant care solutions.

Alongside our D2C platform, Ugaoo also reaches customers through select offline (Retail, Corporate Gifting, Services & Maintenance) and marketplace channels. As we continue to scale, our focus remains on building a category-defining brand that makes gardening accessible, enjoyable, and aspirational for modern consumers.

Role Overview

We're looking for a data-driven, growth-obsessed marketer who understands how to scale performance engines profitably while building a strong consumer brand. You will lead paid media strategy and execution across channels, optimize funnel performance end-to-end, and work closely with creative, content, product, and analytics teams to drive measurable business outcomes.

This role is ideal for someone who thrives in fast-paced consumer businesses, loves experimentation, and knows how to balance CAC, ROAS, LTV, and brand impact.

Key Responsibilities

Growth & Acquisition

• Own end-to-end performance marketing strategy across Meta, Google, YouTube, affiliate, and emerging paid channels.
• Drive new customer acquisition while maintaining efficiency targets across CAC, ROAS, and contribution margins.
• Build scalable growth levers for seasonal peaks, category launches, and new market expansion.
  
  

Campaign Management & Optimization

• Plan, launch, monitor, and optimize campaigns daily with a sharp focus on revenue and profitability.
• Continuously test audiences, creatives, landing pages, bidding strategies, and funnel improvements.
• Improve conversion rates across website journeys through data-backed experimentation.
  
  

Analytics & Reporting

• Own channel dashboards, attribution frameworks, and weekly/monthly performance reporting.
• Translate data into insights and clear action plans for leadership.
• Track incrementality, cohort quality, repeat behavior, and channel-level LTV.
  
  

Retention & Lifecycle Growth

• Partner with CRM teams on remarketing, retention campaigns, abandoned cart journeys, and repeat purchase growth.
• Improve full-funnel efficiency by integrating acquisition with lifecycle marketing.
  
  

Cross-Functional Leadership

• Work closely with brand, creative, merchandising, product, and tech teams to improve campaign outcomes.
• Lead external agencies and platform partners where required.
• Build processes and playbooks for a high-performing growth function.
  
  

What We're Looking For

• 5–8 years of experience in performance marketing, growth, or digital acquisition roles.
• Strong preference for experience in D2C, ecommerce, consumer internet, or high-growth retail brands.
• Deep hands-on expertise across Meta Ads, Google Ads, GA4, attribution tools, and analytics platforms.
• Strong commercial understanding of CAC, ROAS, MER, contribution margin, and LTV models.
• Proven track record of scaling spends efficiently while improving revenue outcomes.
• Highly analytical with strong problem-solving and experimentation mindset.
• Strong ownership, pace, and ability to operate independently.
  
  

Join us, and help shape the future of gardening and grow with us, because Plants Grow People.
Skills Required
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