Greeting from Lulu Group India !!!!
We are hiring SEO Lead for Digital Marketing Team !!!
Department: Digital Marketing
Location: Lulu Group India Head office Kochi
Experience: 6–9 Years
Reporting To: Head of Digital Marketing/ Manager Digital Marketing
We are looking for a skilled and passionate SEO professional to lead and drive the organization’s SEO strategy by enhancing online visibility, increasing organic traffic, and improving search engine rankings across all digital platforms. The role is responsible for planning, execution, and continuous optimization of SEO initiatives aligned with business growth objectives.
Key Responsibilities
Develop and implement result-oriented SEO strategies to improve organic search performance
Conduct in-depth keyword research, competitor benchmarking, and market analysis
Optimize website content,Apps, landing pages, and site architecture for better visibility and user experience
Manage and execute technical SEO activities including site audits, indexing, crawlability, and page speed optimization
Collaborate with internal teams (content, IT, design, and marketing) to ensure SEO best practices are integrated
Drive off-page SEO strategies including link building and outreach campaigns
Monitor website performance using analytics tools and provide actionable insights
Track and report SEO KPIs such as traffic growth, rankings, conversions, and ROI
Stay updated with search engine algorithm changes and industry trends
Lead, mentor, and guide junior SEO team members
Qualifications & Experience
Bachelor’s Degree in Marketing, Business Administration, IT, or related field
6–9 years of hands-on experience in SEO and digital marketing
Proven track record of improving organic rankings and driving traffic growth
Skills Required
Strong expertise in On-page, Off-page, and Technical SEO
Proficiency in tools such as Google Analytics, Google Search Console, Google Tag Manager ,SEMrush, Ahrefs, etc.
Basic knowledge of HTML, CSS, and website development concepts
Strong analytical and data interpretation skills
Excellent communication and stakeholder management abilities
Leadership and team management skills
Preferred Skills
Experience in retail / eCommerce industry
Familiarity with CMS platforms such as Magento, WordPress, or Shopify
Knowledge of Local SEO and GEO, ASO .
Experience managing large-scale or multi-location websites.
Interested candidates can send their CVs to aiswaryar@luluindia.com
Search Engine Optimization Team Lead • Kochi, Kerala, India
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