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Fast&Up India
Head E Commerce - D2CFast&Up India • Erode, IN
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Head E Commerce - D2C

Head E Commerce - D2C

Fast&Up India • Erode, IN
19 days ago
Job description

Role Overview:

We're looking for a Head D2C to own and drive our direct-to-consumer business. This is a P&L ownership role combining growth strategy, performance marketing, platform management, and cross-functional leadership


Key Responsibilities:


P&L Management:

  • Create & deliver growth plans for our D2C platforms. Overall, in charge of D2C business delivery.
  • Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic.
  • Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS.


Customer Experience:

  • Deliver customer delight through on-site and off-site interventions.
  • Own site optimization and A/B testing to deliver conversion growth.
  • Drive product content and user-generated content optimization.


Performance Marketing, Retention, Organic Growth:

  • Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue.
  • Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty.
  • Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications


Stakeholder Management:

  • Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives


People Management:

  • Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.
  • Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands


Desired Candidate Profile:

  • 8 –12 years in D2C, e-commerce, or consumer-brand roles with demonstrable P&L responsibility.
  • Hands-on expertise in performance marketing (Meta, Google) and marketplace operations.
  • Demonstrated ability to lead teams and work in high-pressure situations.
  • Strong analytical skills: comfortable with dashboards, cohort analysis, and unit economics.

Preferred

  • Background in nutraceuticals, wellness, OTC healthcare, or FMCG.
  • Experience building subscription or replenishment models.
  • Familiarity with regulatory nuances around health/nutrition claims.

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Head E Commerce - D2C • Erode, IN

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