Job descriptionRole Overview We are looking for a dynamic and result-oriented professional to drive brand building and digital growth initiatives. This role will own end-to-end brand strategy, social media presence, and performance marketing (Google & Meta Ads) to enhance visibility, engagement, and business outcomes. Key Responsibilities 1. Brand Strategy & Positioning - Develop and execute brand strategy aligned with business goals - Ensure consistent brand communication across all digital channels - Plan and execute brand campaigns, launches, and activations - Monitor competitor activity and market trends to refine positioning 2. Social Media & Content - Manage and grow presence across Instagram, LinkedIn, Facebook, YouTube, etc. - Create and execute content calendars (posts, reels, campaigns) - Drive engagement, reach, and follower growth - Collaborate with design and content teams for creatives - Handle community management (comments, DMs, queries) 3. Performance Marketing (Paid Campaigns) - Plan, execute, and optimize Google Ads (Search, Display, YouTube) - Manage Meta Ads (Facebook & Instagram) campaigns - Monitor key metrics like CAC, ROI, CTR, conversion rates - Conduct A/B testing, audience targeting, and campaign optimization - Manage budgets and ensure efficient spend allocation 4. Analytics & Growth - Track and analyze performance using tools like Google Analytics, Ads Manager - Generate insights to improve campaign performance and user acquisition - Drive lead generation, conversions, and revenue growth - Prepare and present performance reports and dashboards 5. Collaboration & Execution - Work closely with product, sales, and design teams - Coordinate with agencies, vendors, and external partners - Ensure timely execution of campaigns and initiatives Qualifications & Skills Must Have - 3–6 years of experience in digital marketing / brand management - Hands-on experience with Google Ads and Meta Ads - Strong understanding of social media platforms and digital campaigns - Experience in campaign planning and execution - Analytical mindset with ability to interpret data and optimize performance - Strong communication and stakeholder management skills Good to Have - Experience in B2C / consumer internet / startup environment - Exposure to SEO, influencer marketing, or marketplaces - Basic understanding of design tools (Canva, Figma, etc.)