Brand Manager in Performance Marketing

** DO NOT apply if you don't have previous experience of brand management for performance marketing.

Brandslane is a performance marketing agency that helps Direct-To-Consumer eCommerce and product businesses through focused ad strategies, creative innovation, and data-driven optimization. Over the last 5+ years, we have worked with some notable brands in India & outside the D2C space including - BombaySweetShop, SwissTimeHouse, Glamzei, Gehna, MDNT45, SendMails, GameNation, and many more.

Introduction About Role –

Lead revenue growth for assigned brands by blending brand strategy, performance marketing, creative collaboration and client partnership — a hybrid Brand + Account lead focused on measurable outcomes.

You'll coordinate and own deliverables (internal + client), and you'll own the growth agenda: strategy, tests, creative ideas, CRO, paid uplift and everything that moves revenue. You are the growth owner for the brands you manage.

Requirements that are must to have –

• End-to-end brand growth for 2–4 assigned brands: revenue, retention, acquisition efficiency and creative impact.
• Coordinate day-to-day delivery: media plans, creative briefs, landing pages, email flows, reporting and post-mortems.
• Lead strategy & idea generation: ad concepts, audience tests, funnel experiments, promotions, partnerships and CRO initiatives.
• Translate business goals into measurable marketing plans and tests (hypothesis experiment learn scale).
• Be the client's primary strategic partner: run growth reviews, present performance, recommend next steps and align internal teams.
• Drive cross-functional alignment between Performance (media buyers), Creative (design + video), Product/Tech (web/CRO), and Accounts.
• Maintain clean performance dashboards, action trackers and a prioritized roadmap of experiments.
• Ensure high quality & timeliness of deliverables — reduce rework and ensure creative meets performance needs.

MUST Have:

• Experience: 3+ years working in performance marketing / brand growth roles — agency-side or in-house DTC brands.
• Hands-on in performance: Proven track record driving measurable revenue improvements via paid channels (Meta / Google / other) and conversion optimisations.
• Cross-functional coordination: Experience working tightly with creative teams and media buyers to launch campaigns that moved business metrics.
• Test & data-first: Comfortable designing A/B tests, interpreting results and turning insights into scaled actions.
• E-commerce familiarity: Strong understanding of funnels, checkout flows, product pages, retention tactics (email/SMS), and key metrics (AOV, CAC, LTV, ROAS).
• Communication: Confident presenting to founders/CMOs, managing client expectations, and running strategy calls.
• Operational rigor: Excellent at planning, tracking actions, and closing loops (SOPs, trackers, briefs, timelines).
• Mindset: Proactive, creative, ruthless about priorities and productively stubborn in getting results.

Day-to-Day –

1. Morning: Review dashboards (revenue, ROAS, conversion rate, inbox for client asks), prioritise tests.
2. Midday: Run creative brief session with designers; align audiences and budgets with media buyers.
3. Afternoon: Analyse test results, prepare client update, or draft new experiment briefs.
4. End of day: Update roadmap, note blockers, and ensure action items have owners.

Cultural Fit –

1. Revenue growth (%) for each assigned brand (quarter-on-quarter).
2. Improvement in ROAS / reduction in CAC (channel-specific).
3. Win rate of experiments that moved KPIs and % of experiments successfully scaled.
4. On-time delivery rate for creative & launch milestones.
5. Client satisfaction / retention for managed brands.

What we offer:

• Cool and fun team, with frequent team meets
• Easy work timelines
• Remote work with mindful working hours
• No 9-5 work environment
• New learning from courses we keep buying
• Structured work

Skills Required
landing pages , Reporting, Google, creative briefs, e-commerce, Cro, Performance Marketing