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Fabfamily Partnership Lead

Fabfamily Partnership Lead

FABINDIA LIMITEDvisakhapatnam, India
18 hours ago
Job description

FUNCTIONAL AREA : Customer Experiences & Services

POSITION’S OBJECTIVE :

Manage the end-to-end onboarding and ongoing engagement of Rewards Partners that are a part of Fabfamily, ensuring customers can redeem their Fabcoins towards a variety of Experiences, Benefits, and Causes. Additionally, address and manage Fabfamily Members' queries and special requests as a secondary responsibility.

KEY RESPONSIBILITIES :

Onboarding and Management of Rewards Partners :

  • Identify, negotiate, onboard and maintain robust relationships with Rewards Partners across various sectors such as travel & hospitality, dining, learning, sustainability and social impact.
  • Conduct Reputational Due Diligence and basic evaluations on aspects such as Sustainability, Social Impact, Promotion of Traditional Knowledge & Culture, and Healthy, Conscious Living.
  • Ensure adherence to the Fabcoin Multiplier concept, negotiating deals where Fabcoins are worth significantly more than One Indian Rupee for Experiences & Benefits.

Program Management :

  • Develop a detailed understanding of the Fabfamily loyalty program structure.
  • Create and manage digital and physical collateral / campaigns (social media, email, WhatsApp, Visual Merchandise) tailored for general and tier-specific communications to Fabfamily Members in our efforts to share the Fabcoin Multiplier offers being extended by our Rewards Partners.
  • Learn and utilize the Xeno platform for tracking customer transactions, tier-movements and Fabcoins earn & burn activities.
  • Work closely with various internal teams (Product, Technology, Fulfilment, Customer Support, Corporate Strategy, Marketing) to ensure seamless execution of program initiatives.
  • Manage P&L to meet budgeted plans and monitor key business metrics such as increasing reward redemptions and marketing effectiveness.
  • Customer Engagement and Issue Resolution :

  • Address Fabfamily Member escalations and concerns that are raised by the customer care team.
  • Data Monitoring and Reporting :

  • Continuously collect, monitor, analyse and report SVC data regarding Fabcoins earn & burn activities.
  • Use data insights to help improve the loyalty program from the customers’ perspective and partner engagement strategies.
  • Promotions and Optimization :

  • Lead promotions with marketing teams, manage the microsite and app merchandising and execute promotions calendar in close coordination with our Branding & Marketing as well as E-commerce teams.
  • Identify and implement ROI-focused marketing initiatives to increase awareness and conversion rates.
  • JOB SPECIFICATION : Qualification :

    Bachelor’s in Management or a related field

    Knowledge and Skills Required :

  • Prior experience in sales, P&L management, growth roles preferably in an e-commerce or customer-focused company.
  • Strong understanding of market and consumer trends, with a focus on sustainability and social impact.
  • Self-starter with excellent communication, leadership, presentation, interpersonal and analytical skills.
  • Ability to build and maintain strong business relationships with partners.
  • Proficiency in using Excel and other analytical tools.
  • Experience :

  • Approximately 4-7 years of experience in a relevant field.
  • Experience in campaign management is an added advantage.
  • Interested candidates please share your resume at

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    Partnership Lead • visakhapatnam, India

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