HubSpot Marketing Automation Specialist

We're looking for a HubSpot Marketing Automation Specialist with hands-on experience in building and optimizing marketing automation for lead capture and nurturing.

Educational Qualifications & Experience

• Master's or Bachelor's degree in Marketing, Business Administration, or a related domain.
• 2+ years of practical HubSpot experience (preferred)
• HubSpot certification (Marketing Hub or CRM) is a plus

Core Skills

• Proven hands-on experience with HubSpot Forms (embedded forms, pop-ups, progressive profiling, hidden fields)
• Expertise in HubSpot Workflows (contact-based, company-based, deal-based workflows)
• Ability to design and implement lead capture and lead nurturing workflows
• Experience with conditional logic, branching, delays, and goal-based workflows
• Knowledge of HubSpot properties (custom properties, lifecycle stages, lead status)

Functional Capabilities

• Create and optimize forms aligned with marketing and sales funnels
• Configure workflows for:
• Lead assignment and routing
• Email automation and follow-ups
• Internal notifications and task creation
• Lead scoring (basic to intermediate)
• Ensure proper data flow between forms, workflows, and CRM records
• Troubleshoot workflow issues and optimize existing automations

Integration & Compliance

• Experience integrating HubSpot forms with:
• Landing pages / websites (WordPress or custom)
• Email marketing campaigns
• Basic understanding of GDPR and consent settings in HubSpot forms

Soft Skills

• Ability to understand business requirements and translate them into workflows
• Clear communication and documentation skills
• Ability to work independently and meet deadlines

Skills Required
Hubspot, Data Flow