Senior Manager - Adobe Analytics

Factspan Overview: Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in USA, Canada, UK, Europe & India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail & CPG, Lifescience & Healthcare, Media & Entertainment, Hospitality, and Logistic & Supply Chain.

Job Role: Senior Manager – Digital Analytics & Customer Journey (Adobe Analytics, AJO, CJA) Experience:

10–16 years (with at least 5+ years in client-facing consulting roles)

Role Summary We are seeking a

client-facing Consulting Senior Manager

to lead

Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA)

engagements for enterprise clients. This role sits at the intersection of

business strategy, customer experience, and advanced analytics , and is responsible for driving measurable outcomes such as

revenue uplift, conversion optimization, personalization effectiveness, and marketing ROI . You will act as a

trusted advisor to senior client stakeholders (Director, VP, CMO, Head of Digital/MarTech)

while also providing

hands-on technical leadership

to delivery teams. The role requires deep Adobe ecosystem expertise, strong storytelling skills, and the ability to translate complex data into executive-level insights and decisions.

Key Responsibilities Client Leadership & Consulting Serve as the

primary engagement lead

for Adobe Analytics, AJO, and CJA programs across multiple clients or large complex accounts Partner with client executives to define

measurement strategies, personalization roadmaps, and customer journey transformation initiatives Translate business objectives (growth, retention, CLV, cross-sell) into

data-driven use cases and KPIs Own

executive communications , including steering committee updates, QBRs, and roadmap discussions Proactively identify

upsell and cross-sell opportunities

across Adobe Experience Cloud capabilities

Adobe Analytics & Measurement Strategy Lead enterprise implementations and optimizations of

Adobe Analytics (AppMeasurement / Web SDK) Define and govern

event taxonomy, data layers, eVars, props, classifications, and processing rules Establish best practices for

cross-domain, cross-device, and mobile app measurement Drive advanced analysis such as

conversion funnels, attribution modeling, cohort analysis, and pathing

Customer Journey Analytics (CJA) Design and implement

CJA data models

using Adobe Experience Platform (AEP) datasets Lead

identity stitching and profile unification

strategies across online and offline data sources Enable cross-channel journey analysis across

web, mobile, CRM, call center, and campaign data Coach teams and clients on using CJA for

journey optimization and executive storytelling

Adobe Journey Optimizer (AJO) Lead

AJO use case design

for real-time, batch, and event-triggered journeys Define

journey orchestration strategies , decisioning logic, and personalization frameworks Partner with marketing teams to operationalize

next-best-action and next-best-offer

use cases Ensure alignment between

AJO journeys, analytics measurement, and business KPIs

Team & Delivery Leadership Lead and mentor

multi-disciplinary teams

(analysts, architects, engineers, and consultants) Provide

hands-on review and guidance

on solution design and delivery quality Establish delivery standards, reusable assets, and accelerators Drive

onshore–offshore delivery models

with high client satisfaction

Thought Leadership Support

pre-sales activities

including solution design, estimates, and client presentations Contribute to

Adobe capability building , POVs, case studies, and internal enablement Represent the firm as a

subject matter expert

in client workshops, conferences, and webinars

Required Skills & Experience Core Experience 10+ years in

digital analytics, MarTech, or customer experience consulting Strong hands-on experience with: Adobe Analytics Adobe Journey Optimizer (AJO) Customer Journey Analytics (CJA) Proven track record of leading

enterprise, client-facing engagements

Technical & Functional Expertise Deep understanding of

Adobe Experience Platform (AEP)

concepts and datasets Strong knowledge of

identity resolution, consent management, and data governance Experience integrating Adobe tools with

CRM, CDP, marketing automation, and data warehouses Ability to connect analytics outputs to

revenue, personalization impact, and marketing performance

Consulting & Communication Skills Exceptional

executive communication and storytelling

skills Ability to simplify complex analytics into

clear business insights Strong stakeholder management across

marketing, product, IT, and data teams Comfortable operating in ambiguous, fast-paced client environments

Preferred Qualifications Adobe Certifications (one or more): Adobe Analytics Business Practitioner / Developer Adobe Journey Optimizer Adobe Customer Journey Analytics Experience with

other Adobe Experience Cloud tools

(Target, RTCDP) Background in industries such as

Retail, BFSI, Travel, Media

What Success Looks Like in This Role Clients view you as a

trusted advisor , not just an implementation partner Adobe Analytics, AJO, and CJA programs clearly demonstrate

business value and ROI Teams are motivated, well-guided, and delivering at high quality You actively shape and grow the firm’s

Adobe consulting practice