Marketing Lead

About Us:

OpenSolar was founded in 2017 by global pioneers in solar software - Andrew Birch and Adam Pryor. OpenSolar exists to accelerate the adoption of solar and renewable energy globally. We provide the world's clean energy professionals with an end-to-end digital design, sales and management software to grow their businesses, free of charge.

OpenSolar is driven by its mission to accelerate the adoption of solar for a world powered by sunshine by 2050. We stay focused on our mission by obsessing over the experience of our end users, being open and honest, solving problems through careful and deliberate design, and by keeping things simple.

OpenSolar is a truly global organization with our team spread across 15 countries and our user base spread over 160+ countries. Find out more about our world class crew here:

At OpenSolar, we are dedicated to cultivating a workplace that celebrates diversity and promotes inclusivity. Our goal is to build a team that is reflective of the communities we serve, recognising that diversity brings strength and richness to our organisation. We believe that everyone should feel empowered to bring their authentic selves to work and we are committed to creating an environment where all employees are valued, respected, and supported. We actively seek to attract and retain a talented workforce that represents the breadth of our society. We provide equal opportunities for everyone to thrive and advance in their careers, enabling them to achieve their full potential.

This is your opportunity to be part of the clean energy movement, creating a lasting impact on the world. All while being part of a passionate, fun, and highly collaborative team.

The Role:

OpenSolar offers its platform free to solar contractors and generates revenue through industry partners who sell products and services inside the software. The Growth/Monetization function helps expand those revenue streams and ensures teams across OpenSolar apply a “monetization lens” to the value we create.

What you’ll be doing:

• Design and execute marketing campaigns, with a primary focus on Australia, while supporting growth initiatives in India and South Africa, using tools such as:
• Targeted direct email marketing campaigns
• Social media campaigns, working closely with the global social marketing and content team
• Support paid acquisition channels (e.g., Google Search) as part of broader campaigns
• In-platform advertising campaigns
• Co-marketing campaigns with our network of partners
• Website landing pages
• Blogs
• Press releases
• Manage marketing communications calendar, ensuring timely, strategic, and coordinated execution of campaigns across channels and regions
• Promote and grow awareness of all platform features to solar installers to deepen engagement with the OpenSolar platform
• Oversee the execution of marketing packages sold to partners, managing end-to-end campaign delivery, coordinating partner engagement, and leading a team member to ensure successful campaign setup and performance.
• Collaborate with local partners such as finance, manufacturing and solar distribution companies to design and execute co-marketing campaigns to the partners’ solar installer customer bases
• Work the local OpenSolar teams to uncover and execute on local PR opportunities to expand awareness and interest in OpenSolar
• Collaborate with the sales teams to understand product functionality, regional user experience, and customer needs in order to inform marketing content and keep stakeholders aligned on ongoing marketing initiatives
• Work with the OpenSolar business intelligence team to design reporting on the growth and platform behavior of local solar installers
• Engage local solar installers to build a database of testimonials that can be used in the marketing of OpenSolar
• Support OpenSolar’s presence at conferences by supporting booth exhibitions and creating high-quality marketing materials, including booth design, brochures, and branded swag

What you’ll need:

Marketing Skills:

• 6+ years of marketing experience, preferably B2B experience and ideally marketing to solar installers
• Proven track record in designing and executing localized marketing campaigns
• Experience in partner marketing is strongly preferred
• Familiarity with social media dynamics and social media marketing
• Proven experience in marketing campaign measurement and ROI analysis
• General familiarity with digital marketing channels (including SEO/SEM)

Other skills:

• Experience working with product management and web development teams to build campaign assets such as landing pages and OpenSolar Expo stands
• Strong ability to self-motivate and innovate without waiting for direction
• Project management skills to manage matrixed cross-functional teams, to ensure they execute per your requirements
• Excellent relationship building skills and the ability to establish trusted, collaborative relationships with our many global and local partners

Preferred Experience - Nice-to-Haves:

• Background in SaaS platform products
• Familiarity with with Hubspot and Canva

What we bring:

• A Passionate, Driven, and Highly Collaborative Team: Join a team that is dedicated to making a difference, where collaboration and passion drive our success.
• Mission-Focused Organization with a Well-being-Led Culture: We prioritize both our mission to drive clean energy solutions and the well-being of our team members, fostering a supportive and healthy work environment.
• Diverse, Equitable, and Inclusive Work Environment: We celebrate diversity and inclusivity, creating a workplace where everyone's contributions are valued and respected.
• Professional Development and Support for Your Growth: We invest in your development with opportunities for learning and advancement, supporting your career journey.
• Constant Exposure to New Opportunities: Experience a dynamic work environment where you'll encounter cutting-edge technology solutions and innovative projects.
• Fast-Paced Environment with Leading Technology Solutions: Work at the forefront of the clean energy sector, leveraging state-of-the-art technology to drive impactful change.
• Flexible Leave Options: Enjoy flexibility to manage your life-work priorities with leave options that support your personal and professional well-being.
• Opportunity to Create a Lasting Impact: Be part of the clean energy movement and contribute to a sustainable future, making a meaningful impact on a global scale.

If you like to join the OpenSolar mission and think you’re the right fit, please apply via LinkedIn.