SFMC Strategy Consultant

What will you do

• Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution
• Collaborates and aligns to brand campaign objectives and result areas
• Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external).
• Defines test plans, collaborates with teams to monitor performance
• Overall responsibility for delivering a seamless Omni-channel experience for the brands.
• Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
• Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans.
• Serve as a primary point of contact for Brand and Country teams', managing effective communication across teams.
• Keeps track of timelines to ensure project deadlines are met.

What will you need

Must have skills

• 10+ years of campaign execution experience in pharmaceutical/healthcare marketing.
• Hands on experience in Salesforce marketing cloud (SFMC) for user journeys.
• Experience with analytics, and customer segment targeting, and tactics is desirable.
• Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.
• Experience analyzing customer metrics, drawing insights, and proposing appropriate action.
• Understanding of digital and omnichannel marketing channels in pharma.
• Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required.
• Ability to manage multiple project timelines with critical deadlines and interdependencies.

Good to have skills

• Evaluate and analyze Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings.
• Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyze, and report ROI of customer engagement initiatives.

Skills Required
Digital Marketing, Analytics