Category Trade Marketing Manager

Role Overview

Emami Limited is looking for a Category Trade Marketing Manager to drive trade marketing strategy and execution across key markets. The role will focus on strengthening brand visibility, driving channel growth, and executing impactful in-store initiatives for the company's Consumer Care portfolio across General Trade and Modern Trade channels.

The incumbent will work closely with Sales, Brand Marketing, and Distribution teams to enhance retail execution and improve market share.

Key Responsibilities

Omni Channel - Trade Marketing Strategy

· Develop and implement trade marketing strategies aligned with brand and sales objectives.

· Design cluster-level activation plans to drive visibility and sell-out for consumer care products.

· Work closely with the Heads of Trade Marketing, Modern Trade, E-Commerce & Sales to implement national trade programs at the cluster level for all 3 channels.

Channel Development

· Drive growth across General Trade, Modern Trade, and E-Commerce channels.

· Identify opportunities for improving distribution reach, retail penetration, and merchandising standards.

· Build strong relationships with distributors, retailers, and key channel partners.

Market Execution

· Plan and execute in-store activations, promotions, and merchandising initiatives.

· Ensure high-quality point-of-sale visibility and display standards across outlets.

· Monitor execution through field visits and coordinate with sales teams.

Consumer & Market Insights

· Analyze market trends, competitor activity, and shopper insights to recommend actionable strategies.

· Track promotion effectiveness, ROI, and trade scheme performance.

Cross-functional Collaboration

· Work closely with Sales, Brand Marketing, Supply Chain, and Finance teams for seamless execution of programs.

· Support product launches through trade engagement and retail activation programs.

Budget & Performance Management

· Manage trade marketing budgets and promotional spends effectively.

· Track KPIs including sell-out growth, distribution expansion, and retail visibility metrics.

Desired Candidate Profile

Experience

5 -10 years of experience in Trade Marketing / Sales / Channel Marketing in the FMCG industry and should have done a stint of GT – ASM.

Qualification

MBA from a reputed institute (Preferred).

Skills & Competencies

· Strong understanding of FMCG trade marketing and retail execution.

· Experience managing multi-channel distribution networks.

· Strong analytical and market planning skills.

· Excellent stakeholder management and leadership capabilities.

· Ability to drive execution across large sales teams and distribution partners.

Skills Required
Market Planning, Retail Execution