Senior Performance Marketer

Acclaim Consultants is looking for a Senior Performance Manager for leading an Edtech/IT/Corporate Training company

Role: Senior Performance Manager

YOE: 4-8 Yrs

Key Skills: Performance Marketing, Digital Marketing ,Brand Strategy

Max.CTC: 18 Lakhs

Location: Gurugram

Responsibilities of the Performance Marketing Manager:

Strategy: Own our strategy for all media: paid search, paid social, and organic campaigns (Adwords, Facebook, LinkedIn, SEO)

• Team Management: lead, motivate, and grow the existing team
• Agency Management: be the point of contact with our digital media agency.
• Reporting: be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns, and website traffic to help optimise all campaigns.
• Performance Analysis: Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
• Data Analysis: drive optimisation plans through analysis of large data sets.
• Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.

Performance Marketing Manager Requirements

• Successful track record in a performance marketing or digital marketing role.
• Track record of paid spend optimisation across India and channels.
• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
• You have managed team members in the past and are excited about growing a team.
• Experience in the Edtech space would be ideal; however, we are flexible.
• Experience in a high-growth company is preferred – Series B onwards.
• Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Tableau, PowerBI
• Confident with presenting and working in an international environment with various stakeholders.
• Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.

Skills Required
linkedin ads , Powerbi, Digital Marketing, Brand Strategy, ADTECH, Google Ads, Tableau, Performance Marketing, Salesforce