Public Relations Officer (PRO)

Public Relations Officer (PRO) for Parul Ayurved Hospital

1. External Communication and Brand Management

• Promotional Campaigns: Planning and executing PR and marketing initiatives to promote the hospital's Ayurvedic treatments and services such as Panchakarma, Yoga, and Diet Counseling, as well as highlighting achievements and health camps.
• Community Outreach: Establishing and maintaining positive relationships with the local community to enhance the hospital's public image.
• Stakeholder Liaison: Building and maintaining effective communication with external agencies, government health departments (including AYUSH bodies), referring doctors, and potential partners.

2.Patient and Internal Relations

• Patient Assistance: Supporting patients and their families with non-clinical queries, concerns, and complaints; guiding them through admission, treatment, and discharge processes to ensure a smooth and satisfactory experience.
• Information Flow: Facilitating effective communication within the hospital and between medical professionals and patients to ensure clarity and transparency.
• Patient Education: Preparing educational materials and providing information to patients regarding health conditions, lifestyle changes, and the benefits and procedures of Ayurvedic treatments.

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Skills Required
Patient Education, community outreach, information flow, stakeholder liaison, Brand Management