Sales & Marketing Executive

National Sales & Marketing Executive – Dusala India

Role Overview

We are seeking a hardcore, result-driven Sales & Marketing Executive to lead Dusala's offline sales expansion across India. This is an all-rounder role for a mid-level professional with proven contacts in luxury retail, multi-brand outlets, airport retail, and hotel boutiques. The candidate will be responsible for placing Dusala shawls, stoles, jackets, and jewelry in premium stores across the country.

This is a performance-heavy, target-oriented role — perfect for someone who thrives on placements, closing sales, and scaling luxury brands.

Key Responsibilities

• Market Penetration (Day 1 Onwards):

• Use existing contacts to immediately pitch Dusala to multi-brand stores, airports, and hotel boutiques.

• Present Dusala collections to category buyers and decision-makers.

• Sales & Placement Targets:

• Achieve 5,00,000+ confirmed sales/placements per month.

• Ensure minimum 5 new store openings every quarter.

• Account Management:

• Build long-term relationships with premium retailers (Shopper's Stop, Iconic, Raas, Frontier, Taj/ITC hotels, etc.).

• Secure repeat orders and negotiate better shelf placements.

• Reporting & Pipeline:

• Maintain a daily call log and weekly pipeline sheet (prospects meetings closures).

• Submit an updated sales tracker at the end of each week.

• Marketing Support:

• Assist in POS material placement, in-store events, and influencer tie-ups through retail partners.

KPIs (Key Performance Indicators)

• Monthly Sales Target: 5,00,000 confirmed placements.

• Quarterly Store Openings: 5+ new accounts.

• Response Time: Daily pipeline updates; weekly progress review.

• Retention: Minimum 70% reorder rate from opened stores.

Compensation Structure

• Fixed Basic Salary: 60,000 – 70,000/month (depending on experience & contacts).

• Sales Incentives:

• 2% commission on all confirmed sales.

• 3–4% commission on sales above monthly target.

• 5,000–10,000 bonus for each new store opened.

Example Payout:

• Sales Closed = 7,00,000 in a month

• Incentives = 16,000 + bonuses (2 new stores = 10,000)

• Total = 86,000 on top of base 60–70K.

Candidate Profile

• Experience: 5–8 years in luxury fashion, lifestyle, or accessories.

• Contacts: Strong network in multi-brand stores, hotels, airports, and premium retail.

• Skills: Aggressive sales closings, relationship-building, and ability to drive national growth independently.

• Mindset: Hardcore, hungry, all-rounder — capable of delivering results from Day 1.

Day 1 Deliverables

• Submit a target list of 20+ stores/buyers to be approached within the first week.

• Make first calls and secure minimum 3–5 meetings in Week 1.

• Share pipeline tracker end of Day 1.

Skills Required
Reporting, Account Management, Market Penetration, Marketing Support, Sales