Sales Marketing Manager

We are looking for a dynamic and results-driven Sales & Marketing Manager to lead the sales and marketing function for our two flour mills. The role involves building and managing a high-performance sales team, expanding market presence, developing distributor/trader relationships, driving institutional sales (bakeries, hotels, caterers, food processors), and strengthening our consumer brand presence.

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies
• Identify, onboard, and manage traders, distributors, bakeries, HoReCa
• Drive private label and bulk sales with modern trade, quick commerce, and contract manufacturing opportunities.
• Build and monitor KPIs for sales executives (coverage, collections, conversions).
• Regularly review sales performance vs targets and take corrective actions.

Team Leadership

• Recruit, train, and manage the sales & marketing team (executives, field officers).
• Set clear targets, provide guidance, and motivate the team beyond monetary incentives.
• Foster a culture of accountability, collaboration, and continuous improvement.

Marketing & Branding

• Plan and execute marketing campaigns (flyers, brochures, WhatsApp promotions, local events).
• Work with design teams for packaging, brand awareness, and promotional materials.
• Manage digital presence (social media, Google Ads, etc.) in coordination with agencies.
• Differentiate strategies for Belgaum – Hubli – Goa (local/traders) vs Bangalore (large market, competitive, institutional focus).

Customer Relationship & Market Intelligence

• Maintain strong relationships with traders, distributors
• Collect and analyze market intelligence on competitors, pricing, and customer trends.
• Provide regular reports and insights to management for decision-making.

Administration & Reporting

• Forecast demand and coordinate with production for planning.
• Ensure timely collections and resolve customer issues.
• Submit weekly/monthly reports on sales, team performance, and market updates.

Qualifications & Skills

• Graduate/Postgraduate in Business, Marketing, or related field.
• 5–10 years' experience in FMCG / Food / Flour Milling / Agri-commodities sales.
• Proven experience in B2B (traders, bakeries, institutions) and B2C (retail/distributors).
• Strong leadership and team-building skills.
• Excellent communication, negotiation, and presentation abilities.
• Ability to travel extensively across Karnataka and Goa.

KPIs for the Role

• Sales volume & revenue growth across both regions.
• Distributor/trader network expansion.
• Institutional client acquisition (bakeries, hotels, QSRs).
• Team performance (coverage, collections, target achievement).
• Brand awareness and marketing activity effectiveness

Location

Based in Bangalore with frequent travel to both factories – Bangalore and Belgaum and key markets of Goa, Karnataka

Skills Required
Team Leadership, Market Intelligence, Google Ads