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chai nagri
Social media executivechai nagri • Panchkula, India
Social media executive

Social media executive

chai nagri • Panchkula, India
30+ days ago
Job description

Key Responsibilities

1. Content Creation & Management

  • Develop and execute engaging content across Instagram, Facebook, LinkedIn, and YouTube.
  • Create reels, carousels, static posts, and stories aligned with brand aesthetics.
  • Work closely with the design team for creatives and videos (or create them using Canva, CapCut, etc., if needed).

2. Brand Storytelling

  • Create emotional and quirky narratives around tea, food, and café culture that resonate with Gen Z and millennials.

3. Social Calendar & Scheduling

  • Plan and manage monthly content calendars with a mix of campaigns, promotions, and engagement posts.
  • Ensure timely scheduling and posting using tools like Buffer, Meta Business Suite, or Creator Studio.

4. Influencer & Community Engagement

  • Identify and collaborate with local influencers, food bloggers, and campus ambassadors.
  • Engage actively with followers through DMs, comments, polls, and Q&As.
  • Run mini-contests, polls, and user-generated content challenges.

5. Campaigns & Promotions

  • Support café launches, seasonal product launches (like mocktails or gift boxes), and franchise promotions.
  • Track trends and convert them into brand-relevant content (e.g., trending audio reels with a chai twist).

6. Performance Tracking & Reporting

  • Monitor social media metrics like reach, engagement, follower growth, and campaign performance.
  • Prepare weekly and monthly reports with insights and improvement suggestions.

7. Cross-Functional Collaboration

  • Coordinate with the Business Development and Design teams for café announcements, partnerships, or events.
  • Support offline events with real-time content coverage and post-event highlights.

8. Platform Growth & Innovation

  • Experiment with new features (like Instagram Threads, LinkedIn Newsletters, YouTube Shorts).
  • Stay updated with platform algorithm changes, trends, and best practices.

Skills Required

  • Strong command of English/Hindi (and meme-speak is a bonus )
  • Hands-on experience with Instagram, Canva, Meta Ads (basic), and content scheduling tools
  • Creative thinking, fast execution, and an eye for aesthetics
  • Photography/videography interest is a big plus (for café and product content)
  • Active on Intagram


Skills Required
instagram , Photography, Videography, Canva
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Social media executive • Panchkula, India

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