Director of Inside Sales (Education)

We are looking for a Director of Inside Sales (Education) who can take charge of our sales team and is enthusiastic about working in a fast-paced, high-growth company.

This role is part of the B2C sales function, ensuring target enrollments are achieved for our courses (India/International business).

Reporting directly to management, the role involves driving new customer acquisition and motivating sales teams to perform beyond targets. Work experience with EdTech is required.

Job Function:

Sales Target Achievement:

• New Customer Acquisition
• Conversion of leads received through various marketing channels
• Direct, manage, and coach sales counselors in the team to generate revenue through direct sales and telesales
• Deliver targeted top-line as per the business plan by meeting sales targets.

Sales Strategy:

• Develop and implement comprehensive sales strategies and other promotional activities for various products to achieve targeted sales
• Understand students' requirements and pass on insights toward product improvement based on student interaction/feedback

Team Management:

• Manage a team of 60+ sales personnel
• Provide training on calls, sales pitches, and objection handling
• Set team targets and ensure they are achieved
• Ideate for cross-selling and upselling
• Strategize and plan incentive structures based on monthly targets
• Recruit and select new team members, including interviews and hiring

Reporting and Audits:

• Continuously monitor team members based on performance metrics
• Report the overall performance of the team on different parameters like weekly/bi-weekly revenue per salesperson, average revenue per salesperson, etc.
• Conduct regular audits in LeadSquared (CRM) to ensure proper lead utilization by team members

Requirements:

Required Experience and Qualifications:

• 10 years of work experience in sales
• Must have managed a team of 30+
• Excellent communication and management skills
• Deep understanding of conversion rates
• Strong sales orientation and customer focus
• Working knowledge of CRMs and Sales automation tools
• Must be proficient in MS-Office
• Great objection handling skills

Expected KPIs:

• Maintaining hygiene in lead funnel to arrive at desired sales
• Improving and maintaining sales conversion rates
• Monitoring calls and sales counselors' productivity.
• Ensuring team productivity is at its highest to achieve monthly targets

Skills Required
CRMs, MS-Office, Sales automation tools