Social Media Executive - Youtube

About Fateh

Fateh Education founded in 2004, is a pioneer in the study abroad industry, with over 21 years of experience guiding students to global academic opportunities. We've helped more than 40,000 students realise their international education dreams, and have built a reputation for trust, expertise, and care along the way. As a proud British Council member, UCAS accredited consultant, and official Education in Ireland partner, we've established meaningful partnerships across 120+ top universities.

With our expertise and reach in global education, how we present ourselves online shapes the trust and connection we build with prospective students. That's where this team and your creativity steps in. This role is an opportunity to be part of that story.

What You'll Do

As our YouTube Executive, your focus will be on creating content for our Youtube and managing presence.

• Collaborate with our content writers, designers, and video production team to bring engaging, informative, and creative video content to life.

• Contribute to and shape content ideas tailored for YouTube, ensuring they align with what our audience is searching for and engaging with.

• Be comfortable participating in shoots, both behind the scenes and occasionally in front of the camera when needed. (Not Mandatory)

• Review and edit scripts created by the team for tone, clarity, and effectiveness, ensuring every piece of content feels sharp, relevant, and aligned with our brand.

• Coordinate the timely upload of videos based on a structured content calendar, ensuring consistency in format, visual identity, descriptions, titles, tags, and thumbnails.

• Come up with compelling video titles, descriptions, and CTAs that align with SEO best practices and drive clicks and engagement.

• Engage with the YouTube community, monitoring comments, responding thoughtfully, and tracking community sentiment.

• Keep tabs on what's trending on YouTube, be it content formats, topics, or platform features and suggest ways we can stay ahead.

• Monitor analytics, view duration, CTR, subscriber growth, and more and share insights to guide future content direction.

Qualifications

• You've got around 1 year of experience specifically handling or contributing to YouTube or long-form video content creation.

• Strong understanding of the YouTube ecosystem, content types, SEO, analytics, and audience engagement strategies.

• Experience working with creative and production teams to bring video content ideas to life.

• Camera comfort, whether you're brainstorming behind it or speaking in front of it.

• Solid understanding of YouTube Creator Studio, thumbnails, tagging, playlists, and audience retention principles.

• Creative mindset with strong attention to detail and a proactive, self-starting attitude.

• Organised and reliable, with the ability to manage publishing schedules and coordinate across teams.

• A basic understanding of the study abroad space, or a strong willingness to learn.

Why You'll Love It Here

• A work culture that respects your creativity and your calm.

• A team that's collaborative, kind, and values initiative.

• A platform (literally) to experiment with storytelling, long-form and short-form, visual and verbal.

• An opportunity to shape how a trusted education brand shows up on one of the world's most influential platforms.

Skills Required
audience engagement strategies, SEO best practices, YouTube Creator Studio