Digital Marketing Manager cum Trainer

Digital Marketing Manager cum Trainer

LOCATION - BHOPAL (Onsite)

SALARY 4- 6 LPA

3–6 Years (Digital Marketing + Training)

We are looking for a results-driven Digital Marketing Manager cum Trainer who can lead marketing campaigns, build brand presence, generate leads, and train students/professionals with industry-relevant digital marketing skills. This role blends hands-on execution + classroom training.

Digital Marketing (Manager Role)

• Plan, execute, and optimise performance marketing campaigns (Meta, Google Ads, LinkedIn).
• Develop and manage SEO, SEM, Social Media, Email & Content Marketing strategies.
• Track KPIs like leads, CAC, CTR, ROAS, conversions, and prepare weekly/monthly reports.
• Manage website optimisation, landing pages, funnels, and marketing automation tools.
• Collaborate with sales & design teams for campaign creatives and lead nurturing.
• Stay updated with the latest AI tools, trends, and platform algorithm changes.

Training & Mentorship (Trainer Role)

• Deliver classroom / online training on Digital Marketing concepts and tools.
• Train students on SEO, Google Ads, Meta Ads, Social Media, Content & Analytics.
• Conduct live campaigns, case studies, assignments, and capstone projects.
• Guide students on portfolio building, freelancing, interviews & certifications.
• Update course curriculum as per industry trends and tools.
• Evaluate student performance and provide personalised feedback.

Technical Skills

• Google Ads, Meta Ads Manager, LinkedIn Ads
• SEO (On-Page, Off-Page, Technical)
• Google Analytics (GA4), Search Console
• Email Marketing & CRM Tools
• Content & Social Media Strategy
• AI Marketing Tools (ChatGPT, Canva AI, automation tools)

Soft Skills

• Strong communication & presentation skills
• Ability to explain complex concepts simply
• Leadership, mentoring, and team collaboration
• Data-driven decision making

Qualification:

• Bachelor's degree in Marketing, Business, IT, or related field
• Digital Marketing Certifications (Google, Meta, HubSpot – preferred)
• Prior experience in EdTech / Training Institute is a plus

What we offer:

• Competitive Salary + Performance Incentives
• Opportunity to build future-ready digital marketers
• Hands-on exposure to live projects and campaigns
• Career growth in both management and training

Skills Required
linkedin ads , social media strategy , Content Marketing, CRM Tools, Google Ads, Email Marketing, Canva, Google Analytics, Seo