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Hermes
Senior PR ExecutiveHermes • Mumbai, India
Senior PR Executive

Senior PR Executive

Hermes • Mumbai, India
9 days ago
Job description
Major Responsibilities

  • Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.
  • Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).
  • Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital
  • Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.
  • Press inventory purchases twice a year in line with métiers strategy and local market trends.
  • Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives
  • Liaise with the International Press Team for interviews, editorial content and press releases
  • Liaise with external and internal partners to create documentation for all Communications related expenses

Press Management:

  • Supervise the agency in charge of Press tracking of all relevant media daily
  • In charge of ordering and distributing press editions, press kits and other relevant PR material
  • Answers local press requests as well as press queries from HQ.
  • Track industry news and competition and share monthly updates with Communications Director.

Press Showroom Management:

  • Responsible for organizingand maintaining press stock
  • Monitor and co-ordinate sourcing requests for editorial shoots with key titles.
  • Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)
  • Responsible for conducting routine press stock inventory

Requirements & Qualifications:

  • 6+ years experience in luxury or lifestyle PR
  • Strong media and influencer relationships in India
  • Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.
  • Passionate about story telling
  • Good organizational and time management skills
  • Attention to detail
  • Critical thinker and analytical problem solver

Skills Required
Influencer relationships, Press tracking
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Senior PR Executive • Mumbai, India

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