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Assistant Manager - Performance Marketingdot & key skincare • Kolkata, India
Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing

dot & key skincare • Kolkata, India
30+ days ago
Job description

Job Description:

Position: Assistant Manager – Performance Marketing

Location: Kolkata

Experience: 4-7 years

Reports to: Manager - Marketing

Job Summary:

We are looking for an experienced Assistant Manager – Performance Marketing to drive high-impact paid marketing campaigns and optimize customer acquisition strategies for our D2C brand. The ideal candidate has a proven track record of handling large-scale ad budgets (1 Cr+ monthly), executing ROI-driven performance marketing strategies, and scaling revenue growth across multiple digital platforms.

Key Responsibilities:

Paid Media Strategy & Execution:

  • Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels).
  • Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
  • Develop audience segmentation and retargeting strategies to enhance conversion rates.
  • Scale paid campaigns while maintaining profitability and brand positioning.

Budgeting & Performance Tracking:

  • Manage and allocate a 1 Cr+ monthly ad budget efficiently across platforms to maximize returns.
  • Monitor key metrics and provide weekly and monthly performance reports.
  • Adjust campaign strategies based on real-time data insights and market trends.

Data Analysis & Optimization:

  • Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyze customer behavior and campaign performance.
  • Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
  • Identify bottlenecks in the conversion funnel and optimize customer journeys.

Creative & Ad Optimization:

  • Work closely with the creative team to develop high-performing ad copies, videos, and landing pages.
  • Test different creative, messaging, and ad formats to improve engagement and conversion rates.
  • Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

Required Qualifications & Skills:

Education & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 4-7 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment.
  • Proven experience managing 1 Cr+ monthly ad budgets across multiple channels.

Key Skills:

  • Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.
  • Strong analytical skills with proficiency in Google Analytics
  • Hands-on experience with Excel, Google Sheets
  • Experience in performance-driven creative testing and conversion rate optimization (CRO).
  • Strong problem-solving abilities with a growth mind set.
  • Excellent stakeholder management and communication skills.

Benefits:

  • Opportunity to scale high-budget D2C campaigns and drive impactful business growth.
  • Work with a fast-growing, innovative D2C brand.
  • A dynamic, fast-paced work environment with high ownership and career growth opportunities.


Skills Required
programmatic advertising , Excel, google sheets , Google Ads, Google Analytics
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Assistant Manager - Performance Marketing • Kolkata, India

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